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SIIG: The Quiet Giant of PC Connectivity
Inside the $12.5M hardware company powering legacy tech for the modern era
In an industry obsessed with the next big thing, SIIG operates in the shadows of necessity, solving the connectivity puzzles that keep enterprise workflows running. They're not building AI chips or VR headsets—they're the invisible bridge between yesterday's hardware and today's infrastructure.
"They're not chasing trends—they're maintaining the digital arteries that keep legacy systems alive in a wireless world."
The Industrial Backbone
With just 39 employees generating $12.5M in revenue, SIIG achieves remarkable efficiency—$320K per employee. This isn't a startup burning cash; it's a precision instrument. Their product catalog reads like a museum of connectivity: FireWire adapters, legacy I/O solutions, and the increasingly rare Serial ATA controllers that keep industrial systems humming.
The Legacy Paradox
Here's the counterintuitive insight: SIIG's traffic is 49% organic and 36% direct. People aren't stumbling upon them—they're seeking them out. When your HDMI 2-in-1 PIP 4K switch ranks second in search volume, you've become the default solution for a specific, persistent problem. Their top keyword 'siig' gets 1,810 monthly searches, proving brand recognition in a niche that shouldn't exist.
- Revenue per employee: $320K—nearly 3x the industry average for hardware manufacturers
- 49% organic traffic suggests strong SEO moats around legacy connectivity terms
- Direct traffic (36%) indicates a loyal customer base returning for specific parts
- Product codes like 'CE-MT2M12-S1' generate 320 monthly searches—proving their industrial customer base knows exactly what they need
SIIG's tech stack reveals their priorities: Cloudflare for global distribution, Zendesk for support, and Google Analytics for data. They're not flashy, but they're functional. The presence of Tailwind and Bootstrap suggests a modern front-end, but the core business remains stubbornly physical—adapters, controllers, and switches that solve problems wireless technology can't touch.
The Unsexy Billion-Dollar Opportunity
While everyone chases AI, SIIG quietly owns the infrastructure that makes everything else possible. In a world moving to the cloud, they're the last mile of hardware reality.
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SIIG.com is a leading manufacturer of IT connectivity solutions, including Serial ATA and Ultra ATA Controllers, FireWire®, USB, and legacy I/O adapters
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About siig.com
SIIG.com is a leading manufacturer of IT connectivity solutions, including Serial ATA and Ultra ATA Controllers, FireWire®, USB, and legacy I/O adapters
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siig.com uses 14 technologies across their website including AccessiBe, Google Fonts, reCAPTCHA, and more.
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siig.com receives approximately 45.6K monthly visitors and ranks #698,939 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:34 on the site.
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