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SilverRock Inc: The Quiet Giant of Auto Protection
Inside the $80M vehicle service contract powerhouse you've never heard of
While you're debating EV warranties and dealership markups, SilverRock Inc. is quietly processing $80M in vehicle service contracts from a 221-person team. This isn't a startup—it's a mature, profitable machine in the shadowy backbone of automotive retail.
"They don't sell cars—they sell certainty. In an industry built on uncertainty, that's a billion-dollar model."
The Invisible Infrastructure
SilverRock operates in the white-label trenches of automotive retail. Their website is intentionally sparse—no flashy claims, no trust badges screaming at you. The 47% direct traffic tells the real story: dealers and partners come to them, not consumers. This is a B2B2C play where the 'B' is a dealership's need for a credible warranty partner, and the 'C' is the driver who never visits silverrockinc.com.
The Search Data Doesn't Lie
The keyword profile reveals a sophisticated, if quiet, reputation engine. 'Who owns SilverRock' (240 monthly searches) suggests a brand that's generating enough curiosity to warrant investigation—often a sign of market presence. The 3,500 monthly searches for 'silverrock' alone indicate a brand with staying power. They're not chasing 'extended warranty' keywords (which would be in the millions of searches); they own their brand, and that's where the money is.
Their tech stack reveals a pragmatic, modern approach. Tailwind CSS and Bootstrap for fast, responsive UI. jQuery for legacy compatibility (a nod to the automotive industry's slower tech adoption). Google Analytics for data-driven decisions. OneTrust for privacy compliance in a regulated space. This isn't a tech-first company—it's a service company using tech to scale.
- Revenue per employee: ~$363k—exceptionally high for a service business
- Organic search (29%) vs. direct traffic (47%) indicates strong brand recall from offline channels
- The careers page redirects to drivetime.com—SilverRock is likely a subsidiary or division of a larger automotive group
- Top leadership includes Directors of Risk Analytics and Data Science—signaling a data-centric approach to underwriting
The Real Play: B2B2C at Scale
SilverRock isn't selling to drivers—it's selling to dealers who sell to drivers. That's the moat.
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SILVERROCK INC
Vehicle Service Contracts and Insurance: Simple Solutions For the Journey Ahead.
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About silverrockinc.com
Vehicle Service Contracts and Insurance: Simple Solutions For the Journey Ahead.
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Technology Stack
silverrockinc.com uses 6 technologies across their website including Google Fonts, OneTrust, Google Analytics, and more.
Fonts
Google Fonts
Privacy & Consent
OneTrust
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
silverrockinc.com receives approximately 19.0K monthly visitors and ranks #1,517,903 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:32 on the site.
The majority of silverrockinc.com's traffic comes from .
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This page provides publicly available information about silverrockinc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit silverrockinc.com directly at https://silverrockinc.com.