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Simetric: The IoT Connectivity Underdog
A 37-person team tackling the fragmented $20B IoT management market
While giants like Cisco and Ericsson dominate the IoT headlines, a 37-person Atlanta-based startup is quietly solving the connectivity chaos for enterprise fleets. Simetric's single-pane approach isn't just another dashboard—it's a deliberate wedge into a market where fragmentation is the norm.
"In a market drowning in dashboards, Simetric bets that simplicity scales better than complexity."
The Silent Customer Base
With only 1,465 monthly visits, Simetric isn't chasing vanity metrics. Their traffic profile reveals a focused enterprise audience: 42% direct traffic suggests strong brand recall among IoT decision-makers, while 32% organic search indicates they're capturing high-intent queries. The missing 26%? Likely sales-driven and partner referrals—classic enterprise SaaS patterns.
The Revenue Reality Check
$4.3M revenue with 37 employees equals roughly $116K revenue per employee—a healthy ratio for a B2B platform in the IoT space. This isn't a VC-fueled growth sprint; it's disciplined, product-led growth. The absence of funding data suggests they're either bootstrapped or strategically capitalized, avoiding the 'growth at all costs' trap that plagues many IoT startups.
The leadership team tells the real story: Allen Boone (CEO), Sanjay Srivastava (CTO), and Stephen Raney (IoT Sales Solutions) form a classic tech triumvirate—product, engineering, and sales alignment. The presence of a dedicated IoT sales solutions engineer is telling; they're not just selling software, they're selling outcomes in a notoriously complex hardware-software hybrid market.
- Single-pane visibility across multi-carrier IoT fleets (the core value prop)
- eSIM management at scale—critical for global device deployments
- Real-time traffic monitoring that prevents bill shock for enterprise IoT budgets
- Channel partner program for IoT resellers and integrators
The IoT Connectivity Wedge Play
Simetric isn't trying to be everything. They're betting that managing connectivity at scale is the hardest problem in IoT—and that's exactly where they'll win.
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Simetric: The Single-Pane IoT Connectivity Management Platform
Simetric seamlessly connects IoT assets for real-time insights into the status, data & traffic across your IoT ecosystem.
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About simetric.com
Simetric seamlessly connects IoT assets for real-time insights into the status, data & traffic across your IoT ecosystem.
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simetric.com uses 20 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
simetric.com receives approximately 1.5K monthly visitors and ranks #12,306,064 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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