In a world obsessed with scaling to the moon, SimpleCirc quietly proves that massive revenue isn't the only metric that matters. This isn't another SaaS unicorn chasing venture capital—it's a lean, profitable machine built by a team of just three people, generating $200,000 in revenue while managing subscriptions for niche publications.

"SimpleCirc doesn't need 50 engineers to build a product that publishers actually love—it needs 3 focused people solving a specific problem better than anyone else."

The tech stack tells a story of modern pragmatism. They're using Vite for speed, Tailwind CSS and Bootstrap for rapid UI development, and PWA capabilities for mobile accessibility. This isn't a legacy system built on outdated frameworks—it's a modern stack optimized for maintainability by a tiny team. The inclusion of Google Analytics and Tag Manager shows they're data-driven, even at this scale.

• 3-person team generating $200K revenue = $66K per employee (extremely efficient)
• 54% direct traffic indicates strong brand loyalty and repeat customers
• Niche keyword strategy: capturing 'playbill' (46K volume) instead of competing for 'subscription management'
• Modern tech stack (Vite, PWA, Tailwind) built for speed and maintainability