Simploy isn't chasing AI buzzwords; they've been stabilizing HR backends for over 25 years while newer startups crash and burn. With a lean team of 30 and $4.8M in revenue, they prove that boring infrastructure beats hype cycles every time.

"In HR tech, longevity is the ultimate validation. Simploy was solving payroll problems before most of their competitors were founded."

The company operates under the 'SimplifiedEmployment' banner, a brand promise that extends across payroll, benefits, and HR administration. Their tech stack—anchored by jQuery and Bootstrap—signals a focus on function over flash. They aren't rebuilding their UI every year; they're ensuring the system works.

• Family-run leadership structure (multiple Kings in C-suite)
• Niche keyword dominance in 'paystub services' and HR comparisons
• Heavy reliance on direct navigation over paid acquisition
• PrismHR login integration suggests they are an administrative layer on top of established HRIS frameworks