sirplus.de
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Sirplus: The German Food Rescue Unicorn
How a 39-person team is building a $8.4M business by saving surplus food
While most e-commerce focuses on selling more, Sirplus is building a profitable empire on what others throw away. They've turned food waste into a 39-person, $8.4M business by making surplus shopping irresistible.
"They're not just selling discounted food—they're weaponizing surplus against waste while building a loyal, high-LTV customer base."
The Growth Engine
Sirplus's traffic reveals a fascinating pattern: 44% direct traffic vs 39% organic search. This isn't SEO magic—it's brand loyalty. When nearly half your traffic comes directly to your domain, you've built a habit, not just a website. Their 52,698 monthly visits might seem modest, but with a 4.7/5 rating from 801 reviews, they're converting trust into revenue at scale.
The German Opportunity
Germany's obsession with sustainability meets its discount culture—Sirplus owns this intersection. With 78.6% of traffic from Germany (the 'undefined' in data), they've localized perfectly. Their €39.90 free shipping threshold isn't random—it's psychologically engineered to maximize basket size while feeling generous, turning one-time buyers into subscribers.
The tech stack tells its own story: Tailwind CSS, Bootstrap, and Ant Design suggest a lean, iterative product team. No fancy frameworks—just fast shipping. PWA implementation means they're thinking mobile-first, crucial for their target demographic. The absence of heavy martech tools suggests they're reinvesting in product, not just marketing.
- 39 employees generating $8.4M revenue = $215K per employee
- 44% direct traffic proves brand stickiness
- 4.7/5 rating from 801 reviews shows operational excellence
- €39.90 free shipping is a psychological masterstroke
The Bottom Line
Sirplus proves you don't need scale to win—you need focus. In a world chasing hypergrowth, they're building a sustainable, profitable business by solving one real problem exceptionally well.
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http://sirplus.de/cdn/shop/files/01_Hauptlogo_Sirplus_RGB_7.png?v=1752224557&width=1024
Meta Tags
SIRPLUS - Dein Lieblings Online Shop für gerettete Lebensmittel
Du rettest Lebensmittel und sparst im Schnitt über 30% und sogar bis zu 90% und schonst die Umwelt! Entdecke köstliche Lebensmittel, Drogerie, Haushalt und Wellness Produkte für Dich und das deutschlandweit ab 39.90€ versandkostenfrei! Finde Deine geretteten Lieblingsprodukte oder rette noch bequemer per SIRPLUS Box.
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Reviews (12)
Thank you so much again for your…
Thank you so much again for your quality service. I live in Madeira. Your products are wonderful. Everything is top packaged. There is a great selection. That December special mystery box made me thrilled. The content is so good. I am so happy that you ship abroad. I recommend anybody to order from this top company. Furthermore, I have been using them for a while and will keep using them. Keep up the good work. I even received a handwritten Christmas card. That was so kind, thank you. 😊❤️ It is the small touches that makes it for me. All the best with your business. Keep up the fantastic work.✨💜💫
Dear Katrien, wow – thank you so much for this incredibly kind and detailed feedback 💚⭐️ Reading your words truly made our day! It means a lot to us that you enjoy our products, the selection, and that the December mystery box brought you so much joy 😊 We’re especially happy that the little details, like the handwritten Christmas card, reached you – those small touches are very close to our hearts. Knowing that you order from abroad and continue to trust SIRPLUS makes us incredibly proud 🌍✨ Thank you for recommending us and for being part of our journey. We’ll definitely keep going and give our very best! Dein SIRPLUS Team
Great food rescue packages
I have been a custumer for several years and I love the idea of rescuing products that would otherwise be thrown away. Also, the packages are lovely: They always include a good mixture of different kinds of products (e.g., sweets, salty, ready as a snack, for cooking, drinks, tea, spices), it is all made with a cute design, and information brochures on the products are added.
Dear Lilly, thank you so much for your wonderful feedback and the ⭐⭐⭐⭐⭐ rating! We are very happy to hear that you have been enjoying our rescue packages for several years and that you value the idea behind SIRPLUS. It means a lot to us that you appreciate the mix of products and the design of the boxes. Your support helps us continue rescuing food and reducing waste 🌱. Warm regards your SIRPLUS Team
Good products and service
Good products and service
Dear Car, thank you very much for your kind feedback! We’re happy to hear that you are satisfied with the products and service from SIRPLUS 🌱. Best regards your SIRPLUS Team
Super fast delivery and great products!
Super fast delivery and great products!
Dear Daniela, thank you so much for your kind words! We’re happy to hear that you love the products and that the delivery was super quick – that’s exactly what we aim for 💚 Thanks for supporting our mission to reduce food waste! All the best, Your SIRPLUS Team
fast delivery
fast delivery, good products, good for the environment by saving food from being thrown away <3
Dear Anny, thank you so much for your kind words – short, sweet, and full of purpose! 💚 We’re thrilled to hear that you enjoyed the fast delivery and great products, and even more that you appreciate the impact behind it all – saving food, protecting the environment, and creating real change. And here’s something extra: Until the end of July, each order funds 10 school meals in Africa – instead of the usual 2 – through our partner Mary’s Meals. 🌍 Thanks to our amazing community, we’ve already made over 1 million meals possible for people in need. Thanks for being part of this movement. Alles Liebe Dein Raphael
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About sirplus.de
Du rettest Lebensmittel und sparst im Schnitt über 30% und sogar bis zu 90% und schonst die Umwelt! Entdecke köstliche Lebensmittel, Drogerie, Haushalt und Wellness Produkte für Dich und das deutschlandweit ab 39.90€ versandkostenfrei! Finde Deine geretteten Lieblingsprodukte oder rette noch bequemer per SIRPLUS Box.
Company Overview
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Technology Stack
sirplus.de uses 27 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
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Google Fonts
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hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
sirplus.de receives approximately 52.7K monthly visitors and ranks #516,653 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:26 on the site.
The majority of sirplus.de's traffic comes from undefined, undefined, .
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