In a world obsessed with AI startups, SISN.com operates a $151M revenue machine by selling the unsexy, essential plumbing of construction: project accounting and job costing. Built on Microsoft Dynamics 365, they aren't chasing hype—they're managing the financial backbone of the building industry.

"They aren't selling shiny objects; they're selling the ability to bill for every nail and hour."

The construction industry is notoriously fragmented and resistant to digital transformation. SISN's product stack—CRM, project accounting, job costing—addresses the exact pain points that cause construction firms to bleed money: inaccurate job tracking, delayed invoicing, and disjointed project management. By offering an end-to-end solution on a familiar platform (Dynamics 365), they lower the barrier to entry for firms terrified of adopting new, untested tech.

• Niche Dominance: They own the intersection of construction and ERP, a highly specialized vertical.
• Ecosystem Leverage: Building on Dynamics 365 reduces R&D costs and increases trust.
• High-Value Contracts: The revenue-to-traffic ratio indicates large enterprise deals rather than volume sales.
• Operational Focus: The team composition (VP of Professional Services, Director of Product Engineering) signals a focus on implementation and service over flashy marketing.