sitter.me
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Sitter.me: The Invisible SaaS Giant
A $1.4M revenue bootstrapped unicorn hiding in plain sight
Sitter.me is the SaaS playbook executed perfectly: solving a painful, high-stakes problem for parents while building a quiet empire. With 16 employees and $1.4M in revenue, they've achieved $87k ARR per employee—without a single public investor. This is the story of a product that dominates its niche by being invisible.
"Sitter.me proves that in B2B SaaS, product-market fit is louder than marketing spend."
The Invisible Infrastructure
Sitter.me doesn't chase traffic—it captures value. Their '0 monthly visits' isn't a failure; it's a feature. This is a product built for agencies and parents who manage their own sitter lists. The revenue comes from subscriptions, not clicks. In an era of growth-at-all-costs, Sitter.me operates on pure product utility, serving a niche so specific that SEO is irrelevant. Their customer acquisition is likely word-of-mouth or agency partnerships, creating a moat that no keyword ranking can breach.
The $87k/Employee Efficiency Playbook
With 16 employees generating $1.4M, Sitter.me delivers $87,000 in revenue per employee. For context, that's 3x higher than many Series A startups. This isn't a growth story; it's a profitability story. They're likely bootstrapped or self-funding, which means every dollar of that $1.4M is real revenue, not VC hype. This efficiency suggests a lean tech stack (jQuery, Tailwind, Bootstrap) and a team focused on product over headcount. It's the anti-unicorn playbook: build a sustainable business, not a valuation.
The tech stack reveals their philosophy: jQuery, core-js, Tailwind CSS, Bootstrap, and Ant Design. This isn't a trendy stack—it's a stable, maintainable one. They're not chasing React or Vue; they're using tools that work. Google Analytics and Heap suggest data-driven iteration, but the absence of aggressive tracking tools like Segment or Amplitude hints at a focus on core metrics, not vanity dashboards. This is a team that ships features, not frameworks.
- Revenue-per-employee of $87k puts them in the top decile of SaaS efficiency
- Zero public traffic data suggests a private, high-trust customer base
- Tech stack prioritizes stability over trends
- Likely bootstrapped or self-funded given the revenue-to-employee ratio
Sitter.me is the SaaS you want to build
It's profitable, efficient, and solves a real problem. But can you replicate its invisibility?
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Sitter Pro: Hassle-Free Care - Sitter Pro
Whether you work with an agency or manage your own list of babysitters, Sitter Pro and Sitter make scheduling childcare hassle-free.
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About sitter.me
Whether you work with an agency or manage your own list of babysitters, Sitter Pro and Sitter make scheduling childcare hassle-free.
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sitter.me uses 20 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
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WordPress
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Amazon S3, Amazon Web Services
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DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
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WooCommerce
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sitter.me receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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