size.co.uk
size.co.uk
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Size.co.uk: The £171M Footwear Titan
How a UK sneaker retailer outmaneuvered giants with 2.2M monthly visits
In a market dominated by Amazon and Nike, size.co.uk has carved out a £171M revenue empire by owning the premium sneaker conversation. With 2.2M monthly visits and 2M+ backlinks, this isn't just a retailer—it's a cultural curator that turned scarcity into a business model.
"They don't just sell shoes—they sell access to a culture that traditional retailers can't replicate."
The Cultural Middleman
Size operates at the intersection of hype and accessibility. With 51% organic traffic and 40% direct visits, they've built a brand so strong that customers type 'size' or 'size?' directly into search bars (77K and 17K monthly searches respectively). This isn't SEO luck—it's brand dominance. Their Trustpilot rating of 3.9/5 from 34K reviews reveals a brutal truth: they're polarizing, but they're essential.
The Data-Driven Hype Machine
Look at their keyword strategy. They rank for 'asics' (1M monthly searches) and 'asics gel kayano 14' (76K searches), but they're not competing on generic terms alone. They've built a fortress around branded searches while capturing high-intent product queries. With 79% of traffic from a single country (likely the UK), they've proven that geographic concentration can be a superpower, not a limitation.
The real story isn't in the revenue number—it's in the efficiency. With 604 employees generating $171M, that's $283K revenue per employee. Compare that to traditional retailers struggling at $150K-200K per employee, and you see the power of a digitally-native, culture-first model. They've turned sneaker drops into recurring revenue events.
- Brand authority that converts 'size' into direct traffic (40% of visits)
- SEO moat with 2M+ backlinks from sneaker blogs, forums, and influencers
- Cultural curation over commodity retail—limited drops create urgency
- Geographic focus that maximizes UK market penetration before global expansion
The Blueprint for Modern Retail
Size proves that in a commoditized world, cultural relevance is the ultimate moat. They're not selling shoes—they're selling membership to an exclusive club, and 2.2M people visit monthly to pay the entry fee.
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size?
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Reviews (20)
Great service in store.
Ordered online and size was incorrect. Visited Edinburgh store to exchange , Micheal was really helpful in store. Great service and very friendly and size was in stock.
Thank you for leaving us a 5 star review. It's great to read that we got it on point. Best wishes, size? Customer Care Team
Great deal i got for myself and…
Great deal i got for myself and sneakers came with no defects. Will be purchasing again
Hi, Thank you for choosing to shop with us and for taking the time to leave us a 5 star review; we really appreciate it. If we can help you with anything in the future, please don't hesitate to get in touch. Kind regards, size? Customer Care Team
Highly recommended
Highly recommended! Thanks
Hi, Thank you for choosing to shop with us and for taking the time to leave us a 5 star review; we really appreciate it. If we can help you with anything in the future, please don't hesitate to get in touch. Kind regards, size? Customer Care Team
Good product
Good product , delivery, customer service
Hi, Thanks for taking the time to give us a 5 star review. We hope all your future experiences with us are just as good. Thanks again, size? Customer Care Team
Really happy
Really happy
Thanks for giving us 5 stars. We're happy that you're happy and we appreciate you taking the time to leave us a review. Best wishes, size? Customer Care Team
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About size.co.uk
Company Overview
Traffic & Audience
size.co.uk receives approximately 2.3M monthly visitors and ranks #23,112 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:19 on the site.
The majority of size.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about size.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit size.co.uk directly at https://size.co.uk.