In an era where digital footprint dictates valuation, Skateland Bakersfield operates as a fascinating anomaly: a $6M revenue business with a thriving physical presence but a digital footprint that looks more like a time capsule than a growth engine.

"They aren't competing for clicks; they are competing for physical bodies on a roller rink."

The technology stack tells a story of maintenance rather than innovation. Using jQuery, Bootstrap, and Slick, the site functions as a digital brochure rather than a conversion engine. There is no evidence of modern booking integrations or dynamic event calendars visible in the data, which is critical for a business driven by private parties and school events.

• High brand recall but low digital capture rate.
• Heavy reliance on direct traffic (42%) indicates strong offline marketing.
• Missed SEO opportunity on high-intent local keywords.
• Tech stack is functional but dated (jQuery/Bootstrap).