While Figma dominates the headlines, Sketch quietly commands a $45.7M revenue empire with just 171 employees—achieving a staggering $267K revenue per employee. This isn't a relic; it's a precision-engineered cash machine that designers still choose when they want to focus, not collaborate.

"51% direct traffic proves Sketch isn't just a tool—it's a destination. Designers don't stumble upon it; they seek it out."

The keyword data exposes Sketch's moat: 'sketch' alone drives 189K monthly searches—nearly 30% of their total traffic. But look closer at the long-tail: 'sketch app' (5.4K), 'sketch software' (2.4K), and even misspellings like 'skecth' (1.1K) and 'sketc' (1.9K) show a brand so dominant it owns the search space. This isn't accidental; it's the result of a decade of product-market fit where the brand name becomes the category.

• Revenue per employee: $267K (top-tier SaaS efficiency)
• Direct traffic dominance: 51% (brand loyalty > acquisition)
• Organic search: 37% (SEO moat around 'sketch' brand)
• Traffic concentration: 636K visits with minimal marketing spend
• Tech stack: AWS + Tailwind CSS = lean, scalable infrastructure

The leadership team reveals Sketch's DNA: Tim Davies (Head Web), Carly Marsh (CMO), Emanuel Sá (Chief Design Officer), Justyna Adamczyk (Chief People Officer), and Luis Fernandes (Partner Success Manager). Notice the pattern? No Chief Revenue Officer, no VP of Sales. This is a design-first company where the C-suite includes a Chief Design Officer and a Chief People Officer—priorities that mirror their product philosophy. They're building for designers, not for enterprise sales cycles.