In a crowded sports equipment market, SKLZ carved a $8.7M empire by solving one problem: making elite training accessible anywhere. They didn't invent the game—they invented the portable gym.

"SKLZ proves you don't need massive scale to build a sustainable sports business—just obsessive focus on portable performance."

Their social presence across TikTok, YouTube, Instagram, and Facebook shows they understand their audience: athletes and parents who consume training content. The 3.5/5 Trustpilot rating suggests room for improvement, but for a hardware business shipping physical products, that's a solid baseline. The real insight? They're using platforms like TikTok (@sklz_) for short-form training tips, not just product pushes—building community around the method, not just the merchandise.

• Niche dominance: 66.5% of traffic comes from undefined regions—likely the US, but they've built a global brand without heavy localization
• Product-led SEO: Top keywords are branded or product-specific, indicating strong intent and purchase readiness
• Tech stack efficiency: Using Shopify + Tailwind + Vite suggests they prioritize speed and conversion over flashy features
• Small team, big output: 48 employees generating $8.7M means ~$181K revenue per employee—highly efficient for e-commerce