skyfactor.com
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The Silent Giant of Student Assessment
Skyfactor's Benchworks dominates a niche with 61 employees and $9.9M in revenue
While the ed-tech world chases AI trends and flashy apps, Skyfactor's Benchworks quietly powers the assessment infrastructure for higher education student affairs. They aren't building the next viral tool; they are building the data backbone that measures whether universities are actually serving their students.
"Skyfactor isn't selling surveys; they are selling the license to measure institutional efficacy."
The Niche Monopoly Strategy
With just 61 employees generating nearly $10M in revenue, Skyfactor achieves a staggering $162k revenue per employee. This is a classic vertical SaaS play: they don't try to be everything to everyone. Instead, they own the 'Student Affairs' and 'Academic Affairs' assessment niche with such depth that switching costs for universities are prohibitive. Their traffic (338 monthly visits) confirms this isn't a consumer play—it's a B2B relationship business where the sales cycle is long, but the contracts are sticky.
Traffic Paradox
The traffic data reveals a fascinating paradox. With only 338 monthly visits, Skyfactor isn't winning on SEO or content marketing. However, 42% of traffic is direct and 32% is organic search for the brand name 'Skyfactor.' This indicates a mature, referral-driven business model. Their clients aren't finding them via blog posts; they are coming from peer recommendations and accreditation mandates. The low volume isn't a weakness—it's a signal of a high-trust, high-barrier market.
Their tech stack—jQuery, Swiper, Tailwind CSS, and Bootstrap—suggests a pragmatic approach. They aren't chasing the latest React frameworks or bleeding-edge front-end tech. For a survey and assessment platform, stability and accessibility are paramount over flashy UI innovation. The presence of Zendesk and Google Analytics indicates a heavy focus on client support and granular data tracking, essential for a service that sells 'insights' rather than just software.
- B2B EdTech with high stickiness: Universities rarely switch assessment vendors once integrated.
- Efficient operations: ~$162k revenue per employee suggests a lean, profitable model.
- Brand-led growth: 320 monthly searches for 'Skyfactor' shows strong brand recall in a small market.
The Quiet Profitability Play
Skyfactor proves you don't need scale to win—just a deep, defensible moat.
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http://benchworks.elentra.com/wp-content/uploads/2019/03/institution-icon.png
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Home | Benchworks by Elentra
Benchworks provides expertly-crafted surveys and insights for assessing, improving, & guiding higher education student affairs & academic affairs programs.
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About skyfactor.com
Benchworks provides expertly-crafted surveys and insights for assessing, improving, & guiding higher education student affairs & academic affairs programs.
Company Overview
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Technology Stack
skyfactor.com uses 20 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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jsDelivr
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Marketo
Traffic & Audience
skyfactor.com receives approximately 338 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of skyfactor.com's traffic comes from .
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