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Slalom: The Human-First Consulting Giant
How a $3.2B firm built on culture dominates the intersection of business and tech
In a sea of faceless consultancies, Slalom has engineered a $3.2B behemoth by betting on the one thing most competitors treat as an afterthought: humanity. While giants like Accenture scale through acquisition, Slalom scales through culture—achieving 10,577 employees and a global footprint by prioritizing people over pure process.
"Slalom proves that in consulting, culture isn't a perk—it's the product."
The Culture Moat
With 55% of traffic coming direct (vs. 28% organic), Slalom has built a brand that doesn't need search engines. This isn't accidental—it's the result of a deliberate strategy to create a workplace people talk about. The 1,900 monthly searches for 'slalom careers' (nearly 3x their 'it consulting' volume) reveal that employees are their most powerful marketing channel.
Growth Through Trust
Slalom's 246,462 backlinks—massive for a professional services firm—tell a story of organic authority. Unlike competitors who buy visibility, Slalom earns it through thought leadership and client advocacy. The 28% organic search traffic represents pure intent: people seeking Slalom specifically, not just 'consulting services.'
The leadership team—Brad Jackson, Lucy Hur, Sangeeta Prasad—represents a modern C-suite blend of operational excellence and human-centric design. This isn't your grandfather's consulting firm with corner offices and rigid hierarchies. It's a network of empowered teams operating at the intersection of business strategy and human experience.
- Direct traffic dominance (55%) signals unbreakable brand loyalty
- Employee-centric model drives organic advocacy at scale
- Cultural differentiation creates pricing power in crowded markets
- Modern tech stack (Tailwind, Lottie) reflects forward-thinking DNA
The New Consulting Playbook
Slalom isn't just competing with the Big Four—they're rewriting the rules of what a professional services firm can be when humanity sits at the center of the business model.
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Slalom Home | Professional Services | Business Consulting
Slalom is a next-generation professional services & business consulting company creating value at the intersection of business, technology, and humanity.
Slalom
Slalom is a next-generation professional services company creating value at the intersection of business, technology, and humanity.
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About slalom.com
Slalom is a next-generation professional services & business consulting company creating value at the intersection of business, technology, and humanity.
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slalom.com uses 12 technologies across their website including Wistia, HSTS, PHP, and more.
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slalom.com receives approximately 193.5K monthly visitors and ranks #162,893 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 1:28 on the site.
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