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The Plastic Conveyor Parts Specialist
A $10M+ B2B manufacturer quietly dominating industrial plastics
In a world obsessed with SaaS, Slideways Inc. is a 37-person industrial manufacturer generating $10.4M by solving a brutally specific problem: friction. They don't build apps—they build the engineered plastic parts that keep conveyor belts moving, packaging machines humming, and factories running.
"Slideways isn't chasing growth hacks; they're engineering the invisible components that modern industry literally cannot run without."
The Niche Strategy
While competitors chase broad industrial markets, Slideways hyper-specializes in 'engineered plastic parts' for conveyors and packaging machines. Their top organic keywords reveal a laser focus: 'UHMW' (3,740 monthly searches) and 'Teflon strips' (590 searches)—materials that reduce wear and friction in high-stress industrial environments. This isn't mass-market; it's precision engineering for a specific pain point.
The Traffic Paradox
With only 3,217 monthly visits and a global rank of #5.2M, Slideways operates in the 'long tail' of industrial B2B. The real story? 43% of traffic is direct—meaning engineers and procurement managers type 'slideways.com' directly into their browsers. This is the hallmark of a trusted supplier, not a discovery-based e-commerce site. Their 34% organic search traffic comes from highly technical, low-volume keywords that convert.
The company's social presence (@slidewaysinc) is modest but strategic—LinkedIn for B2B relationships, Twitter for industry visibility. Their tech stack (jQuery, Tailwind, Bootstrap) is pragmatic, not trendy. They're not building a flashy web app; they're building a functional catalog and quote system that serves a professional audience who cares about material specs, not UX gimmicks.
- Revenue-per-employee ratio of ~$281k is strong for a manufacturing outfit
- Direct traffic dominance signals deep B2B relationships and repeat business
- Keyword strategy targets material science terms (UHMW, Teflon) rather than generic product searches
- Team structure leans heavily on sales (3 Sales & Marketing roles listed) vs. R&D
The Unsexy Billion-Dollar Playbook
Slideways proves that in industrial B2B, depth beats breadth, and reliability beats virality. Their $10M+ revenue with 37 employees isn't a failure to scale—it's a masterclass in sustainable, profitable niche dominance.
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Slideways Inc.
Discover our selection of high quality engineered plastic parts, designed to reduce friction on your conveyor systems, packaging machines and much more.
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About slideways.com
Discover our selection of high quality engineered plastic parts, designed to reduce friction on your conveyor systems, packaging machines and much more.
Company Overview
slideways.com Social Media
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Technology Stack
slideways.com uses 25 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Customer Support
Zendesk
Traffic & Audience
slideways.com receives approximately 3.2K monthly visitors and ranks #5,212,600 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:29 on the site.
The majority of slideways.com's traffic comes from .
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This page provides publicly available information about slideways.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit slideways.com directly at https://slideways.com.