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Slushy: The Unfiltered TikTok for Adults
How a 26-person team built a $3.7M revenue engine in the creator economy's blind spot
While platforms debate nudity policies, Slushy simply built the feed they wanted: unfiltered, creator-led, and transactional. This isn't just another adult site—it's a creator economy play with a $13.7M war chest and 2.2M monthly visitors who know exactly what they came for.
"The most successful adult platforms aren't porn sites—they're creator tools with built-in distribution."
The Unfiltered Audience
Slushy's traffic profile reveals a sophisticated user base. With 55% direct traffic—nearly 5x their organic search—they've built a brand that users actively seek out, not stumble upon. The 'tiktok nsfw version' keyword (260 monthly searches) confirms they're capturing the overflow from mainstream platforms that creators and users abandon when policies tighten.
The Growth Engine
The 2.2M monthly visits with just 12% organic traffic suggests a powerful network effect. Users don't discover Slushy through SEO—they get invited by creators they follow elsewhere. This mirrors how OnlyFans scaled: creator-driven, not algorithm-driven. The $13.7M funding indicates investors see this pattern repeatable, but with a mobile-first, swipeable interface that mainstream apps can't match.
What makes Slushy unique isn't the content—it's the infrastructure. Built on Next.js with Tailwind CSS and Radix UI, they've created a mobile PWA that feels like TikTok but operates like a direct marketplace. Creators don't wait for brand deals; they monetize immediately through the 'message creators directly' feature. It's creator capitalism stripped of corporate filters.
- 26-person team scaling to $3.7M revenue = $142K revenue per employee
- 12,128 backlinks from a 12% organic traffic profile suggests high-authority adult site links
- Direct traffic dominance (55%) signals strong brand recall and repeat usage
- Terms hosted on Notion—a deliberate choice for transparency and easy updates
The Real Product is Permission
Slushy isn't selling adult content—it's selling the infrastructure for unfiltered creator monetization. That's why it's worth $13.7M.
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Open Graph Image
https://cdn.slushy.com/assets/og/og-preview.gif
Meta Tags
Watch & Chat with Creators | Slushy
Swipe through trending videos, message creators directly, and explore exclusive short-form content on Slushy's interactive feed.
Watch & Chat with Creators | Slushy Feed
Discover creators in a fast, full-screen feed. Watch exclusive clips, send DMs, and start video calls — all in one seamless scroll.
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About slushy.com
Swipe through trending videos, message creators directly, and explore exclusive short-form content on Slushy's interactive feed.
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Technology Stack
slushy.com uses 20 technologies across their website including Google Maps, Adobe Fonts, Amazon Web Services, AWS CloudFront, and more.
Maps
Google Maps
Fonts
Adobe Fonts
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
Osano
Advertising
DoubleClick Floodlight, Twitter Pixel, Google Ads
Customer Support
Intercom
Traffic & Audience
slushy.com receives approximately 2.2M monthly visitors and ranks #28,311 globally. The website has a bounce rate of 75% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:11 on the site.
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