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SmallArc: The $1.6M Web Dev Secret You Haven't Heard Of
An 18-person team quietly generating revenue while most competitors chase growth at all costs.
In a world obsessed with hypergrowth, SmallArc is an anomaly: an 18-person tech services company generating $1.6M in revenue with zero visible web traffic. This isn't a failure—it's a deliberate strategy that reveals the true nature of B2B tech services.
"Zero traffic isn't a bug—it's proof they're winning through relationships, not SEO."
The Invisible Sales Engine
With $1.6M revenue from 18 employees, SmallArc generates ~$89K per employee—solid for a web dev shop. The zero traffic metric tells the real story: they're not competing for eyeballs online. Every client likely comes through referrals, direct outreach, or existing relationships. This is the classic service business playbook: build once, sell repeatedly through trust, not clicks.
Tech Stack Tells a Story
Their stack (WordPress, jQuery, Bootstrap, Tailwind) isn't cutting-edge—it's pragmatic. WordPress powers their own site, Bootstrap and Tailwind handle UI, jQuery still does the heavy lifting. This isn't a startup chasing the latest framework; it's a service business prioritizing reliability over innovation. For clients who need websites that work, not websites that impress other developers, this is exactly the right approach.
The leadership team is revealing: Ashwani Verma (Director Technology), Atef Ali (Marketing Manager), Krish G (Business Development), plus senior engineers. This structure screams 'services business'—technical leadership, sales/marketing, and delivery. No product managers, no UX researchers, no growth hackers. They sell what they build, and they build what clients need.
- Revenue-per-employee ($89K) suggests mid-market clients, not enterprise whales
- Zero web traffic proves they're not investing in content marketing or SEO
- WordPress-centric stack indicates they serve SMBs who need quick, affordable solutions
- Social profiles exist but aren't optimized—another signal this isn't a growth play
The Anti-Growth Playbook
SmallArc proves that in B2B services, revenue beats reach every time.
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smallarc.com uses 12 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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smallarc.com receives approximately 0 monthly visitors and ranks #10,022,494 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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