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The Future is Fungi: Smallhold's Distributed Farm Network
How a $7.5M organic mushroom company is decentralizing agriculture from Brooklyn to Austin
While the tech world obsesses over AI and crypto, Smallhold is quietly engineering the future of food through fungi. This isn't your average mushroom farm—it's a distributed network of organic operations rewriting the rules of agriculture from Brooklyn to Austin.
"Smallhold isn't growing mushrooms—it's growing a decentralized food infrastructure that bypasses traditional supply chains entirely."
The Distributed Farm Model
Smallhold's 123 employees aren't clustered in a single HQ—they're distributed across operations in Brooklyn, Austin, and Los Angeles. This isn't remote work for a SaaS company; it's remote agriculture. By placing farms near major markets, they cut distribution time from days to hours, delivering mushrooms that are literally still growing when they leave the facility. The 47% direct traffic suggests they've built a loyal customer base that bypasses retail entirely, likely through subscription models and direct-to-consumer relationships.
The SEO Anomaly
Here's where the story gets strange: Smallhold's top organic keywords aren't about their brand or products—they're dominated by 'lanmaoa asiatica' with 19,890 monthly searches. This is a specific mushroom species, and Smallhold is capturing that traffic. Either they're targeting niche mycology enthusiasts, or they've accidentally cornered the market on exotic mushroom research. The 70 monthly searches for 'smallhold contact' suggests their brand awareness is still nascent compared to the fungal curiosity they're capturing.
Their tech stack tells a deliberate story: Shopify for commerce, Tailwind CSS for rapid frontend development, and PWA (Progressive Web App) technology. This isn't a legacy e-commerce site—it's built for mobile-first, app-like experiences without the friction of app stores. The presence of Lucky Orange (session recording) and Zendesk (customer service) indicates they're obsessively tracking user behavior and support needs, treating every visitor as a data point in their growth experiment.
- Distributed farm network near major markets reduces carbon footprint and increases freshness
- Direct traffic dominance (47%) suggests strong D2C relationships bypassing retail gatekeepers
- Niche SEO strategy captures mycology enthusiasts, not just mainstream food consumers
- PWA tech stack enables app-like experience without app store dependencies
- 123 employees generating $7.5M revenue = ~$61K revenue per employee (early-stage efficiency)
The Quiet Revolution in Food Infrastructure
Smallhold proves that decentralized agriculture can be profitable without venture capital—while capturing the future of fungi before it goes mainstream
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Open Graph Image
http://smallhold.com/cdn/shop/files/037A8624_1.jpg?v=1674764044
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Smallhold - Organic Mushroom Farms
Smallhold is a growing network of organic mushroom farms with operations in Brooklyn, Austin, Los Angeles, and beyond.
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About smallhold.com
Smallhold is a growing network of organic mushroom farms with operations in Brooklyn, Austin, Los Angeles, and beyond.
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Technology Stack
smallhold.com uses 21 technologies across their website including AccessiBe, hCaptcha, HSTS, Amazon S3, Amazon Web Services, and more.
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AccessiBe
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hCaptcha, HSTS, reCAPTCHA
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Amazon S3, Amazon Web Services, Cloudflare
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CookieYes
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smallhold.com receives approximately 9.6K monthly visitors and ranks #2,349,004 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 3:22 on the site.
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