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smallsteps.info
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The $68M Dutch Childcare Giant You've Never Heard Of
Smallsteps.info: A 550-employee social services empire built on local trust, not digital scale
In an era of hyper-growth tech startups, Smallsteps.info operates quietly as a $68.8M behemoth in Dutch social services, proving that massive scale doesn't require a digital footprint.
"Smallsteps.info is the ultimate anti-tech tech company: $68M revenue, 550 employees, and literally zero web traffic."
The Human-First Model
While SaaS companies obsess over MRR and churn, Smallsteps operates on pure human relationships. With 550 employees serving the Dutch community, their entire business model appears to be built on local trust, word-of-mouth referrals, and government contracts—not SEO funnels or viral growth loops. The absence of any digital footprint suggests a deeply localized, relationship-driven operation where physical presence trumps online presence.
The Zero-Digital Paradox
In 2024, finding a company with 550 employees and $68.8M in revenue that has literally zero detectable web traffic is nearly impossible. This isn't a stealth startup—it's a mature organization that has either intentionally avoided digital transformation or operates in a market so specialized that traditional web presence is irrelevant. Either way, it's a fascinating case study in alternative scaling strategies.
The leadership team reveals the human-centric approach: Larissa Snel as Locatie manager, Hannie Mooijman as PBMC, Thea Cuiper-Bot and Astrid Souprayen as pedagogisch medewerkers, and Inge Zomer as another Locatiemanager. These aren't growth hackers or product managers—they're childcare professionals running a complex, high-touch service operation.
- Revenue per employee: ~$125K (healthy for social services)
- Zero digital marketing spend detected
- Pure local/word-of-mouth growth model
- Government or institutional funding likely
- Physical locations over digital platforms
The Ultimate Anti-Growth Story
Smallsteps.info proves that in certain industries, human relationships still beat algorithms. While Silicon Valley chases scale through software, this Dutch giant scales through people—no app required.
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About smallsteps.info
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smallsteps.info receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about smallsteps.info. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smallsteps.info directly at https://smallsteps.info.