smarkets.com
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Smarkets: The Data-Driven Betting Exchange
How a 12-year-old startup built a $12.6M revenue betting exchange with 1.5M monthly users
While most gambling platforms chase volume with flashy promotions, Smarkets built a $12.6M revenue business on pure market efficiency. Their secret? Treating betting as a data problem, not a casino game.
"The most sophisticated bettors don't gamble—they trade. Smarkets built the infrastructure for that transition."
The Sophisticated User Base
Smarkets' 1.5M monthly visitors aren't casual punters. With 78% direct traffic—nearly 4x their organic search—they've built a loyal base that types 'smarkets' directly into their browser. This isn't the behavior of one-time users; it's the signature of serious traders who return daily to check markets. The 11% organic traffic is actually impressive when you consider they're not bidding on generic gambling keywords—they're the destination, not the discovery.
The Commission War
Smarkets' '0 commission' positioning isn't just marketing—it's a structural advantage. Traditional bookmakers operate on 5-10% margins; Smarkets charges 2% commission on net winnings, undercutting competitors like Betfair by 50%. This math matters at scale: with $12.6M in revenue from 1.5M monthly users, their average revenue per user sits at just $8.13—suggesting they prioritize market depth and liquidity over extracting maximum value from each customer.
The tech stack reveals their engineering-first DNA. Built on Next.js with Ant Design and shadcn/ui, they've adopted modern frontend patterns that prioritize performance and scalability. Cloudflare sits at the edge, protecting their exchange from the DDoS attacks that plague gambling platforms. This isn't a legacy system duct-taped together—it's a deliberately architected platform where milliseconds matter in price discovery.
- 195K+ backlinks suggest strong domain authority and press coverage
- Top keywords reveal sophisticated trading behavior ('smarkets acca lay')
- Trustpilot 3/5 rating indicates room for improvement in user experience
Smarkets isn't winning on marketing—it's winning on math
The 78% direct traffic proves they've built a product that serious traders need, not just want
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Top Organic Keywords
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5 keywordsHow is Smarkets's SEO?
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Smarkets Predictions
The Smarkets betting exchange allows you to back and lay with the best betting odds and lowest commission on all major sports and politics.
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Reviews (20)
I absolutly love smarkets.
I absolutly love smarkets. It is one of the most fun betting site that I know. Love that you can lay multiples. Customer service have always sorted me out promptly when on the odd occasion i've need to contact them.
HI Gery, thank you so much for your kind words! We’re thrilled to hear you’re enjoying Smarkets; The lay multiples, and our customer service. We’ll keep working hard to make your experience even better and more fun!
Great betting app
Great betting app. Tons of markets, great UI, fast deposits and withdrawals. Had an issue, went to live chat and it was sorted within 5-10 minutes. Great experience so far!
We’re glad to hear you’re enjoying the wide market selection, smooth interface, and quick payments. It’s also great to know our live chat team could jump in and resolve your issue right away, that’s exactly the experience we aim for. If you ever have suggestions or need anything else, Do not hesitate to contact us via live chat or via email at [email protected]
Helpful live chat support on SBK side…
Helpful live chat support on SBK side of platform. Very quick response and timely actions
Hi Kayt, thank you for your kind words! We’re thrilled to hear that our live chat support was helpful and responsive. Your feedback means a lot and motivates our team to keep providing timely assistance.
Michael
It’s hard to read the negative reviews of Smarkets. Smarkets have always been brilliant for me. There is no problem getting matched in the main sports and the customer support is the best out there. First class.
Thanks so much for the great review! We're thrilled to hear that you're enjoying our platform, also that the agents have been helpful and made your experience enjoyable — appreciate your support!
Alice was extremely helpful resolving a…
Alice was extremely helpful resolving a problem with an expired account.
Thanks so much for the great review! We're thrilled to hear that you're enjoying our platform, also that the agents have been helpful and made your experience enjoyable — appreciate your support!
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About smarkets.com
The Smarkets betting exchange allows you to back and lay with the best betting odds and lowest commission on all major sports and politics.
Company Overview
Contact smarkets.com
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Technology Stack
smarkets.com uses 11 technologies across their website including Font Awesome, Sentry, Cloudflare, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
UI Libraries
shadcn/ui, Radix UI, Ant Design
Traffic & Audience
smarkets.com receives approximately 1.5M monthly visitors and ranks #34,837 globally. The website has a bounce rate of 33% with visitors viewing an average of 6.2 pages per visit. Users spend an average of 7:51 on the site.
The majority of smarkets.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about smarkets.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smarkets.com directly at https://smarkets.com.