smarter.am
Get leads like Smarter — and thousands more
Build targeted lists by tech stack, traffic, and more
Smarter.am: The Connected Kitchen's Bitter Truth
A 31-person UK startup selling smart kettles for $6.1M revenue while drowning in 1-star reviews.
In a world obsessed with AI and automation, Smarter.am is selling Wi-Fi kettles. It's a bold bet that your morning coffee needs an app, and with 17,400 monthly visitors, people are buying it—but the reviews tell a different story.
"They've built a $6M business on the promise that your kettle needs a login screen. The market agrees, but the customers don't."
The Early Adopter Trap
Smarter's core audience isn't tech enthusiasts—it's people searching for 'ikettle' (250 monthly searches) and 'smart kettle wifi' (240 monthly searches). They're capturing specific intent, not creating a movement. With 45% organic traffic, they're ranking for branded terms, not solving universal pain points. The 1.3-star rating suggests they're selling a vision their product can't deliver.
The Revenue Illusion
$6.1M revenue with 31 employees means ~$197K revenue per employee—respectable for hardware, but alarming given the 1.3-star rating. They're likely burning cash on customer acquisition while fighting churn. The 40% direct traffic suggests strong brand recall, but when 96 reviews average 1.3 stars, that recall is negative. They're building a brand people remember for the wrong reasons.
The tech stack reveals the story: jQuery, Bootstrap, and Tailwind CSS suggest a legacy frontend, while PWA implementation shows they're trying to modernize. But with undefined country rankings and no backlink data, their SEO strategy is opaque. They're not playing the content game—they're playing a hardware game with software margins.
- Selling Wi-Fi kettles to people who search for 'ikettle' specifically
- 1.3-star rating from 96 reviews—product-market fit is broken
- $6M revenue on 31 employees suggests high-touch support costs
- 40% direct traffic means brand recognition, but likely negative
- No clear differentiation beyond 'smart kitchen' buzzwords
The Smart Kitchen is Dumb Until It's Reliable
Smarter.am proves that hardware startups need product-market fit more than smart features. A 1.3-star rating is a death sentence, not a growth metric.
What tech stack does Smarter use?
How much traffic does Smarter get?
Traffic & Engagement
Traffic Sources
Where is Smarter's audience located?
What keywords does Smarter rank for?
5 keywordsHow is Smarter's SEO?
Open Graph Image
https://cdn.shopify.com/s/files/1/0712/3461/files/2020-logo.png?height=628&pad_color=fff&v=1615319687&width=1200
Meta Tags
SMARTER | The connected smart kitchen – Smarter
A smart home can make your life easier. Smarter helps you control your kitchen appliances through your smartphone and voice assistants with ground-breaking products - iKettle, Smarter Coffee and FridgeCam. Smarter appliances will help you to stop wasting food, save money and time.
SMARTER | The connected smart kitchen
Schema Types
What is Smarter's revenue?
Who works at Smarter?
Loading leads...
What do customers think of Smarter?
Smarter
Categories
Activity & Engagement
Contact Information
Reviews (20)
Great for years but now avoid!
Had this product for a number of years and loved it. Then in September last year the smart part of the kettle stopped working. CS advised that they were working on a fix and its fine as the kettle part still works. After months of trying to get answers I give up and I am actively looking for a replacement. Its a shame as for years it was a great product and much better looking than other smart kettles
Worst thing I’ve ever bought
Worst thing I’ve ever bought. Worked for about 2 weeks then stopped. Customer service who “replies in 48-72 hours” takes about 3-4 weeks to reply to you, and tells you that they’re working on a fix, well that was July 2025. You can’t call them, you can’t escalate to an operations manager (which is what it says somewhere on their site), and the “reviews” on their site are bogus - good luck trying to actually leave a review on their site, which is why I am here. The BEST part about this device. I GOT A FULL REFUND. and you can too!! Six months after I got nothing but terribly delayed and hopeless responses, I raised a complaint with my bank Revolut, who asked me to share screenshots of my correspondence and my purchase receipt, and they reimbursed me straight away as they started to investigate the situation. 3 weeks later they told me they had finished their investigation and that I could keep my reimbursement. So please, if you’ve had the same issues as me, and I’m sure you have, then do the same thing!!!
Do not buy anything from this company
Do not buy anything from this company. There is no support. I have tried to get my password reset for years now, im not receiving the reset password mail, and there is simply no help get. They are not even responding to support cases that you sent in.
Avoid
Avoid - at first their ikettle was great but then stopped connecting to the app - now just a dumb kettle. Their customer service initially said that it would be resolved but months later nothing has changed. AVOID this company if you expect your device to function.
Avoid
I want this company to succeed – I've been singing their praises for years, but this is now completely unacceptable. As others have stated, their app/smart functionality is dead, it's been dead for a few months and the best result I got from customer services was two months ago, when they claimed the outage was "temporary". I wrote a similar review just over a year ago, as there seemed to be a once-yearly outage – but that was nothing compared with this. There's no explanation, no apologies, nothing. Sadly I cannot see how they will survive this
Frequently Asked Questions about Smarter
What is Smarter's Revenue?
What does Smarter do?
How fast is Smarter growing?
What technologies does Smarter use?
Who are Smarter's competitors?
What do customers think of Smarter?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Smarter?
Export smarter.am Data
Download the complete tech stack, analytics, leads, and company data for smarter.am in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About smarter.am
A smart home can make your life easier. Smarter helps you control your kitchen appliances through your smartphone and voice assistants with ground-breaking products - iKettle, Smarter Coffee and FridgeCam. Smarter appliances will help you to stop wasting food, save money and time.
Company Overview
smarter.am Social Media
Contact smarter.am
Technology Stack
smarter.am uses 26 technologies across their website including Font Awesome, hCaptcha, HSTS, Amazon S3, Amazon Web Services, and more.
Fonts
Font Awesome
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight, Snapchat Pixel, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
smarter.am receives approximately 17.4K monthly visitors and ranks #1,415,170 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:27 on the site.
The majority of smarter.am's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is smarter.am?
What technologies does smarter.am use?
How do I contact smarter.am?
What are smarter.am's social media accounts?
How popular is smarter.am?
Related Searches
This page provides publicly available information about smarter.am. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smarter.am directly at https://smarter.am.