SmartEvals.com isn't chasing VC headlines or flashy AI trends. Instead, it quietly commands a massive 673,000 monthly visits by solving a single, unsexy problem for universities: course evaluations. It’s a masterclass in dominating a boring niche.

"With 78% direct traffic, SmartEvals isn't marketing to the world—they are the default utility for a captive audience."

The keyword data tells a story of habit and necessity. Top terms like 'course evaluations' (13k volume) and 'course evals' (1.7k) aren't navigational searches—they are functional queries. Students are searching for the tool they are required to use. The inclusion of 'smarevals' (230 volume) as a typo-variant confirms high brand recall driven by mandatory use.

• Traffic Dominance: 673k visits/month puts them in the top 60k global websites.
• Lean Operations: $1.5M revenue with only 17 employees suggests high margins per head.
• Direct Traffic Moat: 78% direct traffic is a fortress; competitors can't easily replicate this via ads.