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SmartSolve Industries: The Plastic-Free Packaging Frontier
How a $35M company is disrupting the $300B packaging industry with water-soluble materials.
The global plastic packaging market is a $300B graveyard of single-use waste. While legacy players talk about 'circular economy' goals for 2030, SmartSolve Industries is shipping a solution today. They aren't making bags; they're engineering substrates that vanish.
"SmartSolve isn't selling packaging; they're selling the absence of waste."
The Tech: Beyond Soluble Paper
SmartSolve's flagship product is a plastic-free, dispersible, printable, flexible packaging substrate. Unlike traditional paper or bioplastics that require industrial composting facilities, SmartSolve materials simply dissolve in water. This unlocks new use cases in e-commerce, agriculture, and single-serve consumer goods where retrieval and recycling are impossible. They are effectively weaponizing water to solve the waste crisis.
The Business Model: Lean & High-Margin
With 24 employees generating $35M in revenue, SmartSolve achieves a staggering $1.45M revenue per employee. This isn't a capital-intensive manufacturing play; it's a high-value material science IP play. By focusing on the substrate—the 'engine' of packaging—they position themselves as an upstream supplier to massive packaging converters, allowing for scalability without the logistical nightmare of direct-to-consumer distribution.
- Certified Bio-based: Meets strict ASTM standards for renewable content.
- Print-Ready: Compatible with standard flexographic and digital printing presses.
- Water Dispersibility: Dissolves in hot or cold water, leaving no microplastics.
- Flexible Substrate: Functions as films, labels, and sachets.
The company's leadership team, led by President Jonathan Jakubowski and VP Greg Rogers, has steered SmartSolve into a niche that traditional chemical giants are too slow to pivot to. While the website traffic data is currently opaque, the financials speak volumes. A $35M valuation on a team of 24 suggests a highly efficient operation focused on B2B partnerships rather than brand awareness.
The Verdict: Material Science as a Moat
SmartSolve proves that sustainability and profitability aren't mutually exclusive—they're engineered.
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Home - SmartSolve - Water Soluble Materials
SmartSolve creates certified, bio-based, water-soluble materials for smart packaging technologies that empower people to effortlessly reduce or eliminate waste.
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About smartsolveindustries.com
SmartSolve creates certified, bio-based, water-soluble materials for smart packaging technologies that empower people to effortlessly reduce or eliminate waste.
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smartsolveindustries.com uses 22 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
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