smithrx.com
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SmithRx: The PBM Disruptor
A radically transparent model in a $500B opaque industry
The pharmacy benefits manager (PBM) industry is built on opacity—rebates, spread pricing, and hidden fees. SmithRx is betting its $110M in funding on the opposite: total transparency. This isn't just a tweak to the model; it's a full-scale assault on the legacy giants.
"SmithRx isn't competing on price; it's competing on trust. In an industry where 'transparency' is a marketing buzzword, they treat it as a product feature."
The Enterprise Play
SmithRx targets leading organizations, not the mass market. With 51% of traffic coming directly, they aren't relying on SEO luck—they're building a dedicated enterprise base. The high direct traffic share indicates strong brand recognition among HR and benefits leaders who are actively seeking alternatives to the big three PBMs.
Growth & Funding Trajectory
With $110M in total funding and 448 employees, SmithRx is scaling aggressively. Their revenue of $78.4M suggests a strong enterprise sales cycle. The 100% pass-through model means their revenue is tied to administrative fees rather than spread pricing, aligning their incentives with their clients' savings—a key selling point for CFOs.
The tech stack reveals a modern, data-driven approach: Google Analytics, Heap, and LinkedIn Insight Tag for granular user tracking, combined with Bootstrap and Ant Design for a clean, responsive interface. This isn't a legacy mainframe system; it's a SaaS-like platform built for the digital age.
- Radically transparent 100% pass-through model (no spread pricing)
- Modern tech stack emphasizing data analytics and user experience
- Strong enterprise traction with high direct traffic (51%)
- Leadership team with deep PBM and financial analytics expertise
The Disruption Blueprint
SmithRx proves that in a $500B opaque industry, transparency can be a competitive moat. For investors and founders: look for industries where 'hidden fees' are the norm—that's where the next billion-dollar disruption lives.
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SmithRx: Radically Transparent Pharmacy Benefits
SmithRx: the #1 modern PBM. We empower leading organizations to control their pharmacy spend through our radically transparent, 100% pass-through model.
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Reviews (20)
Wonderful!
SmithRx is wonderful to work with. Always quick to answer and very knowledgeable.
I thought the help was great
I thought the help was great. I called the lady walked me through everything. My copay was $600 . The lady walk me through all I needed and now my copay is $10 . I think the insurance copay’s are really totally out ridiculous. We already pay high insurance costs as it is . The Smith Rx made it where I could afford it. I really appreciate the Smith RX .
Wonderful PBM
From onboarding to monthly reports, Smith Rx has been a great partner, provided many cost savings programs, transparency and great communication. Really happy with my experience as a broker and my client is equally happy with this PBM solution!
Excellent Company!
From the moment we decided to make the switch to Smith RX to now, everyone has been extremely responsive and very helpful. I love the business model for Smith because what they do is different from the typical Prescription Benefit Manager. They are always looking for ways for both the employee and employer to save money and have a very easy experience. We have saved a tremendous amount of money as a company, by using Smith. Our employees are saving money and very happy with the services also!
Monthly meetings
The monthly meetings are very helpful in identifying savings opportunities. Our account manager is detailed, organized and concise with what she presents to us each month. After the meeting, it is very clear everyone's take aways, and I attribute that to her knowledge and professsionalism
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About smithrx.com
SmithRx: the #1 modern PBM. We empower leading organizations to control their pharmacy spend through our radically transparent, 100% pass-through model.
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Technology Stack
smithrx.com uses 15 technologies across their website including Google Fonts, HSTS, Framer, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Framer
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Heap, Google Tag Manager, Google Analytics
Traffic & Audience
smithrx.com receives approximately 25.5K monthly visitors and ranks #1,034,500 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:09 on the site.
The majority of smithrx.com's traffic comes from undefined, .
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