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SMRT: The $73M Engineering Firm You've Never Heard Of
A deep dive into the quiet giant of New England's architecture scene
In a world obsessed with digital disruption, SMRT is building the old-fashioned way—brick by brick, blueprint by blueprint. With $73.2M in revenue and 206 employees, this Portland-based firm is quietly reshaping communities while most tech analysts are distracted by SaaS valuations.
"SMRT doesn't chase trends—they build the physical infrastructure that makes trends possible."
The Unsexy Empire
While startups burn cash on user acquisition, SMRT's 47% direct traffic reveals a brutal truth: their reputation precedes them. Clients don't Google 'architecture firms'—they type 'smrt' directly. This is the power of decades-long relationships in an industry where trust is the only currency that matters.
The Curiosity Engine
Boundless curiosity isn't corporate fluff—it's their competitive moat. From the Roux Institute to RayzeBio, their keyword data shows they're embedded in cutting-edge projects. While competitors specialize, SMRT's breadth (healthcare, education, industrial) lets them cross-pollinate ideas across sectors.
The tech stack tells a revealing story: WordPress + Tailwind CSS + Bootstrap. This isn't a firm wasting resources on custom web development. Their site is functional, not flashy—because in heavy industry, the work speaks louder than the website. The 28% organic traffic is a bonus, not the strategy.
- 47% direct traffic proves brand equity in an industry built on relationships
- Leadership team spans CMO to Principal/Director roles—unusual depth for a 200-person firm
- Keyword strategy reveals pivot toward biotech and education infrastructure
- Tech stack prioritizes speed over spectacle—exactly what B2B clients need
The Anti-Startup Success Story
SMRT proves that in heavy industry, boring is profitable, relationships beat algorithms, and curiosity is the only innovation that matters.
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SMRT Architects & Engineers
SMRT is a full-service architecture, engineering, and design firm fueled by boundless curiosity. We solve our client's complex challenges by harnessing the power of design to shape communities, elevate the built environment, and enhance lives.
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About smrtinc.com
SMRT is a full-service architecture, engineering, and design firm fueled by boundless curiosity. We solve our client's complex challenges by harnessing the power of design to shape communities, elevate the built environment, and enhance lives.
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smrtinc.com uses 12 technologies across their website including Font Awesome, Cloudflare Turnstile, PHP, and more.
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smrtinc.com receives approximately 4.4K monthly visitors and ranks #3,556,156 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:00 on the site.
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