smsglobal.com
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SMSGlobal: The Mid-Market CPaaS Contender
Analyzing the 54-person, $7M revenue SMS gateway playing the volume game in a crowded API market.
In the hyper-competitive CPaaS landscape dominated by Twilio and Vonage, SMSGlobal carves out a niche by betting on high-volume, low-friction transactions. With 54 employees generating $7M in revenue, they are the definition of a lean, mid-market operator.
"SMSGlobal isn't trying to be the platform for every developer; they are the SMS utility for the pragmatic business."
The Traffic Paradox
Despite a global rank of #449,200, their traffic composition is surprisingly healthy for a B2B utility. With 44% direct traffic and 42% organic search, they have built strong brand recall and search intent. Users aren't stumbling upon them; they are looking for the 'smsglobal login' or specific 'sms gateway' solutions.
Keyword Strategy
Their SEO strategy is aggressive. Ranking for 'sms gateway' (5,090 monthly volume) and 'sms otp' (3,210 volume) puts them in the crosshairs of high-intent enterprise buyers. They aren't playing in the long tail; they are fighting for the head terms that drive serious volume.
The company's leadership team—anchored by CFO Stephanie Mak and COO Andre Alexopoulos—appears focused on operational efficiency rather than splashy venture capital rounds. The absence of funding data suggests a bootstrapped or profitable model, a rarity in the 'growth at all costs' SaaS era.
- Tech Stack: Relies heavily on jQuery and Bootstrap, suggesting a focus on functional, legacy-compatible UI rather than bleeding-edge frontend frameworks.
- Conversion Tools: Heavy use of Intercom, Google Tag Manager, and Facebook Pixel indicates a sophisticated, if standard, lead-gen and retention machine.
- Trust Gap: A 3.1/5 Trustpilot rating across 174 reviews is a red flag; it suggests technical delivery works, but customer experience or billing transparency may lag.
The Pragmatic Choice
SMSGlobal wins on utility, not hype. For founders and product managers tired of enterprise SaaS complexity and pricing, this is the 'good enough' API that ships fast.
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5 keywordsHow is Smsglobal's SEO?
Open Graph Image
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Meta Tags
Send & Receive SMS Online. Business SMS API, Software & Text Messaging Plugins
SMSGlobal allows Businesses to Send & Receive SMS Online through SMS APIs, Plugins & In-Browser SMS Software. Scalable CPaaS Text Messaging for Enterprises for Sales & Marketing SMS. 25 Free Credit Trial. Sign Up Now.
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Reviews (20)
Support goes an extra mile to help!
I wanted to be able to send SMS from a webinterface. SMS to tell my customers they have an appointment with me, or customers who have requested a password from me. It simply was not possible for me to get sent special Danish characters as Å, Æ and Ø. It turned out the error was in my script. Despite that, SMSGlobal did everything that was in their power to help and find out if something was wrong on their end. When I got it all working, I decided I wanted to extend my script, to be able to send a phishing-like sms: I am an ethical hacker, and would like to be able to send people an SMS that LOOK likes phishing, but that isn't. To learn them how easy it is. The automatic system of SMSGlobal stopped my first attempts! That is huge! SMSGlobal does fight against phishing. After I talked to them, and sent proof of being a Certified Ethical Hacker, and owning a cybersecurity company, I was whitelisted. Great service! I recommend this company!
Very Dedicated team
Very Dedicated team, I feel like we are working in one company and office. Big thanks to Sonal for supporting us in all the years we use the SMS Global system. The service keeps running without failure and downtime for almost 5 years, now.
Customer Service review from Spain
The team of SMS Global provides me the support expected. It takes no more than 4 hours to reply the emails, considering we are working in different times uses. We are a group of restaurants based in Madrir, Spain. I must leave a special mention to Sonal Kalra and Aamir Reyaz. Both are on the other side of the line to solve any issue, your service is highly valuable, very professional and give me a peace of mind. I had some issue with the SMS configuration because the reservation system we use, 7rooms, had problems with the integration. I put in contact both parts, Sonal and Aamir and the other company, 7 rooms. Sonal and Aamir were very proactive, providing all the information required to enable me to use the SMS as Soon as possible. Thank you!
Amazing service & very fast customer…
Amazing service & very fast customer service!
text messaging- a winner
Easy, fast, efficient. My sales are up 10% a great way to get your message to your customer!
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About smsglobal.com
SMSGlobal allows Businesses to Send & Receive SMS Online through SMS APIs, Plugins & In-Browser SMS Software. Scalable CPaaS Text Messaging for Enterprises for Sales & Marketing SMS. 25 Free Credit Trial. Sign Up Now.
Company Overview
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Technology Stack
smsglobal.com uses 13 technologies across their website including Adobe Fonts, HubSpot, Facebook Pixel, and more.
Fonts
Adobe Fonts
Marketing Automation
HubSpot
Advertising
Facebook Pixel
Customer Support
Intercom
E-commerce & Payments
Magento
Analytics & Marketing
Plausible, Google Tag Manager, Google Analytics
Traffic & Audience
smsglobal.com receives approximately 81.7K monthly visitors and ranks #449,200 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:17 on the site.
The majority of smsglobal.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about smsglobal.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smsglobal.com directly at https://smsglobal.com.