socialcatfish.com
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Social Catfish: The Digital Detective
Inside the $10M identity verification platform that everyone loves to hate
In a world where 1 in 10 online profiles are fake, Social Catfish has built a $10.4M business doing one thing: proving your Tinder date isn't a catfish. But with a 2.1/5 Trustpilot rating and 1.4M monthly visitors, the real question is—are they solving identity fraud or just profiting from paranoia?
"Social Catfish doesn't sell hope—they sell answers. And in the dating app era, answers are a premium product."
The Reverse Image Gold Rush
Their organic search strategy is masterful. Ranking for 'reverse image search' (1.2M monthly searches) and 'social catfish' (13.5K searches) gives them a moat most SaaS companies would kill for. 57% of their 1.45M monthly visits come from organic search—people aren't stumbling here, they're hunting for answers. The real kicker? They're somehow ranking for 'hamisi ntunzwenimana' (25K searches), a name that suggests either brilliant long-tail SEO or someone very specific is desperately searching.
The Trust Paradox
Here's where it gets interesting: 581 Trustpilot reviews at 2.1 stars is a statistical catastrophe. Yet the traffic keeps climbing. This isn't a bug—it's a feature of their business model. When you're catfished, you're desperate. You'll pay $5-$10 for a search, leave a scathing review about the subscription trap, but the next person in line will do the same. The emotional urgency of 'Is this person real?' overrides rational decision-making. Their 33% direct traffic proves people remember the brand when they need it most.
The tech stack reveals a company optimizing for speed over elegance. jQuery and Bootstrap (2015 called, they want their stack back) sit alongside modern tools like Tailwind and PWA. They're not building a beautiful product—they're building a functional one. Clarity and Zendesk integration shows they're obsessed with user behavior and support, likely because their service generates high-stakes emotional customer interactions.
- Email contacts are suspiciously personal (gmail.com, mail.ru) for a $10M revenue company—either a bootstrapped origin story or operational red flags
- Their social presence is aggressively cross-platform, meeting victims where they get catfished: TikTok, Instagram, Facebook, YouTube
- They rank for crisis keywords like 'what is a grifter' (18K searches)—they're capturing people mid-scam, not just preventing them
The Uncomfortable Truth
Social Catfish is the Yelp of online dating—a necessary evil that thrives on human misery, but can't exist without it. For founders: their playbook proves that in B2C, functional beats beautiful, SEO beats brand, and capturing crisis intent beats building community. For investors: that 2.1 rating is a ceiling, not a floor.
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5 keywordsHow is Socialcatfish's SEO?
Open Graph Image
https://socialcatfish.com/assets/common/images/catfish-logo-black-white.png
Meta Tags
Reverse Lookup to Search and Verify Identities - Social Catfish
Find anyone online using socialcatfish.com image, phone, email, name and username searches. We help you search for people and verify online connections.
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Reviews (20)
The image search is a scam
The image search was really bad. I don’t believe that social media sites were included in the search as advertised. And this is because I used an image from social media. The results just returned black bald men, stock internet photos. that was not what was advertised and it’s quite disappointing
The result very bad
The result very bad. Dont trust them. They page dont give correct information.
This is a complete scam
This is a complete scam! They subscribe to a monthly charge without your permission. STAY AWAY FROM THESE CROOKS IS A SCAM!!!!!
I have been trying to delete my profile…
I have been trying to delete my profile since beginning Dec. 2025. Multiple use of the opt-out and emailing them. They acknowledge my requests. I check to see if my profile is gone, it is for one day, and back. It's one big cycle of bs. I have screen shots of 1/3/26 showing my info is gone (Alert! There are no results for your search) and then the next day my info is back. I have never had any issues opting-out with other data brokers.
Reverse image search is absolutely…
Reverse image search is absolutely useless! I tried several images of different individuals all US based and received nothing but matches to Russian websites. Garbage. Tried to contact customer service via chat and got no response.
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About socialcatfish.com
Find anyone online using socialcatfish.com image, phone, email, name and username searches. We help you search for people and verify online connections.
Company Overview
socialcatfish.com Social Media
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Technology Stack
socialcatfish.com uses 23 technologies across their website including UserWay, HSTS, Cloudflare Turnstile, WordPress, and more.
Accessibility
UserWay
Security
HSTS, Cloudflare Turnstile
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Translation
Weglot
Traffic & Audience
socialcatfish.com receives approximately 1.5M monthly visitors and ranks #33,470 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:04 on the site.
The majority of socialcatfish.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about socialcatfish.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit socialcatfish.com directly at https://socialcatfish.com.