In a market dominated by payment giants charging 2.9% + $0.30 per transaction, a 17-person team in Europe is quietly building a recurring billing platform that could rewrite the rules. Sofacto.com, operating as Frisbii, isn't trying to be everything to everyone—it's surgically targeting subscription businesses tired of bloated fees and complexity.

"They're not building a better mousetrap—they're building a different trap for a different mouse entirely."

The real insight here isn't what Frisbii does—it's what they don't need to do. In a world where Stripe and PayPal spend millions on marketing to acquire users, Frisbii's near-zero traffic suggests they're winning through partnerships, integrations, or direct enterprise sales. They're playing a different game entirely.

• Enterprise-first strategy: Zero traffic means zero reliance on inbound marketing
• Lean operations: $88k revenue per employee suggests extreme efficiency
• Tech pragmatism: jQuery + Vite + Tailwind = stability meets modernity
• Niche focus: Recurring billing is a specific pain point they solve completely