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sofwave.com
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sofwave.com

9 technologies
VerifiedVisit64.0K/mo$8M1879 Tech25 Leads
Deep Dive

Sofwave: The $7.5M Bet on Ultrasound

Analyzing the tech, traction, and strategy behind the skin regeneration startup

In a market saturated with lasers and RF devices, Sofwave is betting the house on proprietary ultrasound to reverse aging. With 187 employees and $7.5M in revenue, they aren't just selling a device—they are selling a 30-minute lunch break transformation.

$7.5M
Annual Revenue
187
Employees
59%
Direct Traffic
5,747
Backlinks

"Sofwave isn't just building hardware; they are building a brand that bypasses the gatekeepers of traditional medical marketing."

The 'Superb' Technology

Sofwave’s core value proposition lies in their SUPERB™ technology. By utilizing parallel-beam ultrasound to heat the mid-dermis to exactly 60°C-70°C, they trigger a wound-healing response without burning the skin. It’s a specific thermal window that competitors struggle to hit consistently, offering a 'lunchtime lift' with zero downtime.

The Celebrity Halo Effect

Traffic data reveals a fascinating split: 59% direct traffic and 31% organic search. This indicates high brand recall. Searches for 'sofwave celebrity skin' and 'sofwave celebrity endorsement' suggest their marketing is working. They are leveraging the 'accessible luxury' angle, moving beyond dermatologist offices into the public consciousness.

The company's leadership, led by CEO Louis Scafuri, is executing a classic B2B2C play. They sell expensive machines to practitioners, but their marketing dollars are spent convincing patients to demand the brand by name. This creates a moat: once patients associate 'lifting' with 'Sofwave,' switching costs for clinics rise.

  • Proprietary SUPERB™ Ultrasound: Distinct from the crowded RF market.
  • High Direct Traffic (59%): Indicates strong brand equity and recall.
  • B2B2C Strategy: Effectively pulling consumers to drive clinic adoption.
  • Targeted Social Presence: Active on TikTok and Instagram for visual proof.
Does not rely on invasive surgery or needles.
Delivers non-invasive collagen regeneration.
Does not require extensive downtime or recovery periods.
Provides consistent heating to the mid-dermis via parallel beams.
Does not target deep structural fat reduction (focused on skin laxity).
Focuses on lifting, toning, and improving skin laxity immediately.

The Verdict: A Scalable Niche

Sofwave is proving that in aesthetics, specificity wins. They aren't trying to do everything; they are doing one thing—ultrasound skin regeneration—and owning the narrative around it.

What tech stack does Sofwave use?

17 detected
Cloud & Hosting1
Privacy & Consent1
Advertising1
Performance1
Web Standards1
UI Libraries1
CSS Frameworks1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
R
Reddit Pixel
M
Microsoft Ads (Bing)
G
Google Tag Manager
P
Pardot
R
Reddit
B
Bing

How much traffic does Sofwave get?

Traffic & Engagement

35.4K
Monthly Visits
-25.1%
1.8
Pages/Visit
5:53
Avg. Duration
69%
Bounce Rate
Monthly Traffic Trend-67%
108.2K
Oct 2025
Oct
47.3K
Nov 2025
Nov
35.4K
Dec 2025
Dec

Rankings

#679,244
Global Rank
#281,428
United States Rank
Healthcare
Category

Backlinks & Authority

5.7K
Backlinks
1.7K
Ref. Domains
38
Authority Score
Low
Penalty Risk
Backlinks Trend+24%
4.7K
Jul 2025
Jul
5.1K
Aug 2025
Aug
5.4K
Sep 2025
Sep
5.4K
Oct 2025
Oct
5.6K
Nov 2025
Nov
5.7K
Dec 2025
Dec

Search Traffic

Organic
22.2K
Paid
401

Top Organic Keywords

#1sofwave before and after
2,900 vol13.8%
#1sofwave skin tightening
480 vol2.3%
#1sofwave
9,900 vol1.5%
#1softwave therapy for face
590 vol0.9%
#1softwave treatment
590 vol0.9%

Where is Sofwave's audience located?

🇺🇸United States50.2%
🇮🇱Israel25.5%
🇳🇵Np8.2%
🇬🇧United Kingdom4.8%
🇮🇶Iq2.6%

Device Distribution

Desktop48.3%
Mobile51.7%

What keywords does Sofwave rank for?

5 keywords
1sofwave2.1K vol$1.60
2sofwave celebrity skin210 vol
3sofwave celebrity endorsement210 vol
4dr newman sofwave200 vol
5sofwave s200 vol

How is Sofwave's SEO?

Open Graph Image

OG Image preview
og:image

https://api.sofwave.com/app/uploads/2024/11/Untitled-design-16.jpg

Meta Tags

title55 chars

Sofwave™ - The Future of Non-Invasive Skin Regeneration

description148 chars

SUPERB™ non-invasive technology for efficient growth of natural collagen, elastin, and hyaluronic acid, that lifts, tones, and improves skin laxity.

og:title

Home

languageEN

H1 Tags

h1Wave Hello to Sofwave

Schema Types

Unknown

Who works at Sofwave?

Loading leads...

What do customers think of Sofwave?

Sofwave

Sofwave

3.2
1 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
7/14/2025

Contact Information

Address:
US

Reviews (1)

Filter by rating:
Sam
11/4/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 11/4/2024
If we could give no stars!

If we could give no stars, we would. Absolutely a disaster of a company from their CEO "Lou" all the way down. We purchased 2 of their devices, and at one time, we had 5 machines and numerous handpieces to attempt to create one working machine. Either no documented protocols or protocols that were never effectively communicated to at the practice level. Their engineering staff and medical support staff are horrible. Their sales people, such as John Nippler who was VIce President of Sales at the time, would not even "go to bat" for us with all of our issues. Given that this device operates with a consumable, the practice is at the complete mercy of Sofwave. You own NOTHING. Do not buy. Do not engage.

Frequently Asked Questions about Sofwave

What is Sofwave's Revenue?
Sofwave generates approximately $8M in annual revenue. With 187 employees, that's $40,107 per employee.
What does Sofwave do?
SUPERB™ non-invasive technology for efficient growth of natural collagen, elastin, and hyaluronic acid, that lifts, tones, and improves skin laxity.
How fast is Sofwave growing?
Sofwave has declined by 25.1% in the last 6 months according to traffic data. employee count has changed by 20% year over year.
How do people interact with Sofwave?
When visiting Sofwave, visitors view an average of 1.8 pages per visit, and spend around 5:53 on the site, and the bounce rate is 69.3%.
How do people find Sofwave?
12.9K people (36%) visit Sofwave directly. 22.2K (63%) find them through organic search. 401 (1%) come through paid advertising.
Who uses Sofwave?
Sofwave's top market is United States with 17.8K visitors (50.2%). Israel is 2nd with 9.0K (25.5%). Nepal is 3rd with 2.9K (8.2%).
What technologies does Sofwave use?
Sofwave uses 9 technologies across their website including Cloud & Hosting, Privacy & Consent, Advertising. Key technologies include Cloudflare, Osano, Microsoft Ads.
Who are Sofwave's competitors?
Sofwave's main competitors include EyeTech Digital Systems, BOMAG Americas, lanuamedical.com, The Hamilton Thorne Group, MedCepts Medical Sales and Marketing Network - Medical Devices / Pharmaceuticals. These companies operate in similar markets and compete for the same customer base.
What do customers think of Sofwave?
Sofwave has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About sofwave.com

SUPERB™ non-invasive technology for efficient growth of natural collagen, elastin, and hyaluronic acid, that lifts, tones, and improves skin laxity.

Company Overview

sofwave.com
Website
health
Industry
#456,374
Global Rank
64.0K
Monthly Visitors
9
Technologies
25+
Employees

Contact sofwave.com

Technology Stack

sofwave.com uses 9 technologies across their website including Cloudflare, Osano, Microsoft Ads, and more.

Cloud & Hosting

Cloudflare

Privacy & Consent

Osano

Advertising

Microsoft Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

Twitter Cards

Traffic & Audience

64.0K
Monthly Visits
39%
Bounce Rate
3.5
Pages/Visit
3:38
Avg. Duration

sofwave.com receives approximately 64.0K monthly visitors and ranks #456,374 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:38 on the site.

The majority of sofwave.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is sofwave.com?
SUPERB™ non-invasive technology for efficient growth of natural collagen, elastin, and hyaluronic acid, that lifts, tones, and improves skin laxity.
What technologies does sofwave.com use?
sofwave.com uses 9 technologies including Cloudflare, Osano, and 3 more. View the full tech stack analysis above.
How do I contact sofwave.com?
You can contact sofwave.com via email at [email protected] or through their contact page.
What are sofwave.com's social media accounts?
sofwave.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is sofwave.com hiring?
Check sofwave.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is sofwave.com?
sofwave.com receives approximately 64.0K monthly visitors and ranks #456,374 globally.

Related Searches

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This page provides publicly available information about sofwave.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sofwave.com directly at https://sofwave.com.