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Soisy: The Italian Fintech That Conquered Trustpilot
How a 55-person team built a 4.3-star fintech brand in Italy's crowded banking market
Soisy didn't just enter Italy's fintech market—it quietly conquered it from the inside out. By merging with Compass Banca, this 55-person team turned a niche BNPL service into a youth-focused banking powerhouse with 43,775 Trustpilot reviews.
"In fintech, trust is currency. Soisy earned 43,775 votes of confidence before most competitors found their first 1,000 users."
The Youth-First Strategy
Soisy's genius wasn't innovation—it was strategic positioning. By targeting young, online-savvy Italians through Compass Banca's distribution, they bypassed the brutal acquisition costs that kill most fintechs. Their 50% direct traffic proves customers seek them out, not just stumble upon them.
The Merger Playbook
Most fintechs fight banks. Soisy joined one. Their 2021 merger with Compass Banca wasn't an exit—it was acceleration. They kept their brand, tech stack (jQuery, Tailwind, Bootstrap), and customer love, while gaining Compass's regulatory moat and distribution. A masterclass in strategic symbiosis.
The tech stack tells a pragmatic story. No bleeding-edge frameworks—just battle-tested tools: jQuery for reliability, Tailwind for speed, Bootstrap for consistency. They're not building for Silicon Valley; they're shipping for Rome. This pragmatic approach extends to their traffic: 11,799 monthly visits with 26% organic, suggesting a focused, high-intent user base rather than growth-at-all-costs vanity metrics.
- Merger over IPO: Became part of Compass Banca instead of fighting banks
- Trust-first: 43,775 reviews show they prioritize customer satisfaction over rapid growth
- Youth targeting: Positioned as the bank for online-savvy Italians, not the mass market
- Pragmatic tech: Built with jQuery/Tailwind instead of chasing trendy frameworks
The Lesson: Win Where You're Strong
Soisy proved that in fintech, strategic partnerships beat solo disruption. They didn't need to be a unicorn—just the best partner for Italy's young, digital-first consumers.
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Soisy: fusione per incorporazione in Compass Banca S.p.A.
Soisy è entrata a far parte di Compass, che continua ad allargare e diversificare la base clienti, puntando a un target giovane e orientato all'acquisto online.
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Reviews (20)
disponibilità"immediata" cortesia e…
disponibilità"immediata" cortesia e chiarezza da parte della Vs collaboratrice VANESSA. Complimenti
Ciao GianClaudio, grazie mille per la tua cortese recensione. Noi tutti, e in particolare la nostra collega signora Vanessa, restiamo a tua disposizione con i nostri prodotti, con i nostri prestiti, con le nostre carte e con la cessione del quinto. Buona giornata, il Team di Compass
Grandi
Top1000000000
Ciao, grazie mille per la tua cortese recensione. Restiamo a tua disposizione con i nostri prodotti, con i nostri prestiti, con le nostre carte e con la cessione del quinto. Buona giornata, il Team di Compass
Fast transaction
Fast transaction
Ciao Ashly, siamo contenti per esserti stati d’aiuto con un nostro prestito. Buona giornata, il Team di Compass
Pratica immediatamente accettata senza…
Pratica immediatamente accettata senza alcun problema.Servizii efficientissimi
Ciao Calogero, siamo molto contenti che il nostro prestito sia stato d'aiuto per raggiungere i tuoi obiettivi. Buona giornata, il Team di Compass
In 5 minuti ho sbrigato la pratica…
In 5 minuti ho sbrigato la pratica ,esito immediato veramente efficiente..Top!
Ciao Nicola, ci fa piacere leggere questa tua recensione. Restiamo a disposizione con i nostri prestiti, carte di credito o assicurazioni. Buona giornata, il Team di Compass
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About soisy.it
Soisy è entrata a far parte di Compass, che continua ad allargare e diversificare la base clienti, puntando a un target giovane e orientato all'acquisto online.
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soisy.it uses 9 technologies across their website including Google Fonts, OneTrust, Dynatrace, Google Tag Manager, and more.
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Dynatrace, Google Tag Manager, Google Analytics
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Bootstrap, Tailwind CSS
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Swiper, jQuery
Traffic & Audience
soisy.it receives approximately 11.8K monthly visitors and ranks #1,841,905 globally. The website has a bounce rate of 21% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:30 on the site.
The majority of soisy.it's traffic comes from .
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