solesence.com
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Solésence: The $7.6M Mineral SPF Play
A data-driven look at the 38-person company owning the healthy skin narrative.
In a beauty market saturated with chemical filters and complex routines, Solésence is betting its entire $7.6M revenue on one uncompromising premise: 'Our heart & soul is mineral SPF.' They aren't just selling sunscreen; they are selling a philosophy of environmental protection powered by free radical quenching technology.
"Solésence isn't chasing trends; they are engineering a defensive moat around mineral SPF with proprietary antioxidant technology."
The Traffic Paradox
With only 6,786 monthly visits and a global rank hovering around #3M, Solésence appears to be flying under the radar. However, the data reveals a high-intent, brand-loyal audience. A staggering 48% of traffic is direct—users typing the URL straight into their browser. This suggests a company that relies heavily on offline partnerships, wholesale channels, and direct-to-consumer loyalty rather than SEO volume. They aren't playing the traffic game; they are playing the retention game.
The Leadership DNA
The executive team reads like a blueprint for scaling a niche beauty brand. President & CEO Jess Jankowski provides the helm, while COO Kevin Cureton ensures operational efficiency. Most notably, Maggie Ciafardini (Managing Director of Business Development Beauty) and Ed Sieracki (VP of Brand Partnerships) signal a heavy focus on B2B relationships. Solésence isn't just a DTC brand; they are a white-label powerhouse, embedding their 'Free Radical Quenching' tech into other beauty lines.
The keyword data exposes a fascinating dichotomy. While generic terms like 'formation of free radicals' drive educational traffic, the brand's own name dominates search volume. This indicates a 'category-of-one' strategy. They don't want to compete on 'sunscreen'; they want to own 'Solésence.' The technical stack—relying on jQuery, Tailwind, and Bootstrap—suggests a pragmatic, functional approach to their digital storefront, prioritizing speed and utility over flashy, resource-heavy animations.
- Proprietary Technology: Their core differentiator is 'Free Radical Quenching,' a chemical mechanism that neutralizes oxidative stress before it damages skin cells.
- Hybrid Business Model: The lack of massive traffic but substantial revenue ($7.6M) points to a hybrid model—likely licensing technology to larger beauty conglomerates while maintaining a direct flagship line.
- Niche Leadership: The team is small (38 employees), allowing for agile decision-making and deep specialization in mineral-based formulations.
The Quiet Giant of Mineral Care
Solésence proves you don't need millions of visitors when you own the science behind the product.
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Meta Tags
Solésence – Essential Care for Healthy Skin
Solésence beauty science is comprehensive environmental protection with free radical quenching technology, boosted antioxidants, and improved skin feel.
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About solesence.com
Solésence beauty science is comprehensive environmental protection with free radical quenching technology, boosted antioxidants, and improved skin feel.
Company Overview
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Technology Stack
solesence.com uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
CookieYes
Marketing Automation
Marketo, HubSpot
Traffic & Audience
solesence.com receives approximately 6.8K monthly visitors and ranks #3,029,767 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:41 on the site.
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