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Soligent: The Unsung Giant of Clean Energy Distribution
How a 45-year-old distributor dominates North America's solar supply chain with $47.8M in revenue.
While tech startups chase VC funding for 'disrupting' energy, Soligent has been quietly building the backbone of North America's clean energy infrastructure since 1979. This isn't a flashy SaaS play—it's the critical distribution layer that powers thousands of solar installations.
"Soligent isn't selling solar panels—they're the invisible engine keeping America's renewable energy transition running."
The B2B Infrastructure Play
Soligent's 207 employees aren't building consumer apps—they're managing complex supply chains for solar installers. With 54% direct traffic, they've built a moat where contractors don't search for alternatives; they go straight to Soligent. This is textbook infrastructure dominance: boring, essential, and incredibly sticky.
The SEO Reality Check
Here's the fascinating paradox: Soligent ranks for hyper-specific terms like 'aps 118001' (290 monthly searches) and 'soled use-sin-usr0ibns8 spec sheet' (260 searches). These aren't vanity keywords—they're the exact product codes installers need. This reveals a brutal truth: in industrial distribution, precision beats volume every time.
The company's tech stack tells a story of pragmatic evolution. Built on Tailwind CSS and React, yet still running Zendesk for support—this is a business that invests where it matters. Their social presence across Twitter, LinkedIn, and YouTube shows they understand B2B marketing isn't about virality; it's about being present where professionals actually hang out.
- 45-year track record in an industry where startups come and go
- North America's largest clean energy distributor (by their own claim)
- Product catalog depth visible through specific part number searches
- Multi-channel social presence targeting different professional audiences
The Real Investment Opportunity
Soligent represents the unsexy, essential infrastructure layer that makes the clean energy transition possible. For investors and operators, this is a masterclass in building durable B2B businesses that compound over decades—not quarters.
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Soligent | Clean Energy Distributor
Explore green energy solutions with Soligent, North America's largest clean energy distributor.
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About soligent.net
Explore green energy solutions with Soligent, North America's largest clean energy distributor.
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soligent.net uses 15 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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soligent.net receives approximately 12.8K monthly visitors and ranks #1,618,091 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:36 on the site.
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