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Sommetrics: The Sleep Startup Playing the Long Game
A $4.5M revenue, 18-person team targeting a $100B+ sleep apnea market.
While everyone is chasing AI hype, Sommetrics is quietly tackling a massive, unglamorous health crisis: sleep apnea. With a modest $4.5M in revenue and a focused team of 18, they are leveraging proprietary 'aer+' technology to solve the mechanical problem of airway collapse.
"They aren't building another sleep tracker; they are building medical hardware to physically keep airways open."
The Unmet Need
The market data speaks for itself. Sommetrics highlights a staggering statistic: over 1 billion people suffer from sleep apnea globally. Yet, less than 5% of those affected are actually diagnosed and treated. This massive gap represents not just a health crisis, but a $100B+ commercial opportunity for anyone who can solve the compliance and efficacy issues of current CPAP alternatives.
The Team Dynamic
Led by Richard Rose (Co-Founder, Chairman, CEO, and Chief Medical Officer), Sommetrics has a distinct leadership structure. Having a single individual helm both the C-suite and medical direction suggests a tightly integrated vision between clinical efficacy and business strategy. With Paul Edwards leading Engineering and Manufacturing, the company appears balanced between medical credibility and hardware execution.
Traffic analysis reveals a company still in the early stages of digital dominance. With only ~2,600 monthly visits and a global rank hovering near 7 million, Sommetrics is not yet a household name. However, their traffic profile is telling: 34% direct traffic suggests a growing base of returning users and referral business, while 27% organic search indicates they are starting to rank for niche medical terms.
- Proprietary 'aer+' Technology: A distinct approach to airway narrowing, differentiating them from standard dental devices.
- B2B & B2C Hybrid: Their presence on LinkedIn and Facebook suggests a dual strategy targeting both medical professionals and end consumers.
- WordPress Stack: They run on a standard WordPress/Bootstrap stack, prioritizing content delivery and SEO over complex custom builds.
The Verdict: A Sleeper Hit?
With $4.5M in revenue, Sommetrics is proving there is serious money in solving fundamental sleep mechanics.
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Sommetrics | Making sleep count for more.
Sommetrics is focused on improving health and well-being by optimizing sleep quality. Using our proprietary aer+ technology, our initial focus is on developing solutions for disorders related to the narrowing of the airway during sleep, such as obstructive sleep apnea (OSA) and chronic snoring.
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About sommetrics.com
Sommetrics is focused on improving health and well-being by optimizing sleep quality. Using our proprietary aer+ technology, our initial focus is on developing solutions for disorders related to the narrowing of the airway during sleep, such as obstructive sleep apnea (OSA) and chronic snoring.
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sommetrics.com uses 11 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Traffic & Audience
sommetrics.com receives approximately 2.6K monthly visitors and ranks #6,912,980 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:11 on the site.
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