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Soundbrenner: The Wearable Metronome Company
How a 20-person team built a $2.8M business for musicians
In an industry dominated by legacy hardware, Soundbrenner carved a niche by asking a simple question: what if a metronome wasn't a box on a table, but a wearable device? The answer has generated over 360,000 monthly visits and $2.8M in revenue.
"Soundbrenner didn't just build a better metronome—they redefined rhythm as a wearable experience."
The Musician's Pain Point
Traditional metronomes are clunky, visual, and detached. Soundbrenner's Pulse device attaches to the wrist or chest, delivering vibrations instead of clicks. This tactile feedback allows musicians to feel the beat—ideal for drummers, guitarists, and vocalists who need to keep hands free. The strategy works: 40% of traffic is direct, indicating strong brand recall and repeat usage.
The Hardware-Software Flywheel
Soundbrenner's moat isn't just hardware. Their 'The Metronome' app has over 1 million downloads, serving as a funnel to their premium hardware (Pulse, Core 2, Wave). This ecosystem creates a sticky user journey: download the free app, experience the value, upgrade to wearable hardware. It's a classic razor-and-blades model, but for rhythm.
The company's product stack reveals a clear segmentation strategy. The Pulse and Core 2 target professional musicians needing precision timing, while the Minuendo earplugs and Wave in-ear monitors address the broader audio enthusiast market. This diversification mitigates risk while expanding TAM (Total Addressable Market).
- Vibrational metronome hardware (Pulse/Core 2) solves a tangible ergonomic problem
- Free app acts as a top-of-funnel acquisition engine (1M+ downloads)
- Product expansion into IEMs and earplugs captures adjacent audio spend
- Strong social presence (TikTok, YouTube) builds community beyond transactions
The Silent Rhythm of Success
Soundbrenner proves that in niche hardware, product obsession beats marketing spend. Their 20-person team generates $140K revenue per employee by solving one specific problem exceptionally well.
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Soundbrenner | Up to 43% off | New Year Sale
Discover the innovative world of Soundbrenner designed for musicians. Download our app The Metronome, or shop Wave in-ear monitors, Pulse, Core 2, Pulse, Minuendo earplugs and more.
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Reviews (20)
I’m a bass player in a classic rock…
I’m a bass player in a classic rock band that recently converted to IEMs. I did a little research and it wasn’t long before I came to the SoundBrenner Wave at a very attractive price. They arrived securely packaged with a carrying case and easy to follow instructions. The work best when fully inserted into your ear canals(they come with many sized ear cones made of a very soft and pliable material). My bass sounded great and my vocals came through clearly. Oh yeah, just started using them on my PC while playing games.
Outstanding sound - For real
My wife and I perform for our church almost every Sunday. This is our 4th try at universal fit in-ears. The SoundBrenner universal fit in-ears have great sound. As a singer, my wife can hear the band clearly along with some of the highs she needs. As a bassist and drummer, I need to hear the lows, clearly hear the singers, and be able to run the rest of the instruments as background and these do the job. These are the first in-ears we have ever tried that we can actually listen to any music while not on stage. Like actual earbuds. These are great and the service has been outstanding. I highly recommend these.
Thank you so much for this thoughtful and detailed review, David! It means a lot to hear how well the Waves are working for both of you in a real church setting, especially given your different roles as singer, bassist, and drummer. Knowing they deliver the clarity, balance, and flexibility you need on stage and off stage is exactly what we designed them for. I’m also really glad our service matched the product experience. Thanks again for the strong recommendation and for trusting Soundbrenner. Best, Florian Simmendinger Founder and CEO of Soundbrenner
Great Seal on the foam earbud tips
Great Seal on the foam earbud tips. Will buy again.
Thanks so much for the great feedback, Matthew! I’m glad the foam tips are giving you a solid seal and that you’re happy enough to come back for more. We really appreciate the support. Best, Florian Simmendinger Founder and CEO of Soundbrenner
Great product, great support!!
First of all, the Core2 Steel watch is amazing. I was on the fence about how strong the vibration would be, but it is actually quite strong!! Tuner works great, looks sharp, it's perfect. Customer support is probably the best I have experienced in recent memory. I have been recommending them to other parents of music kids and would totally not hesitate to purchase from them again!!
Thank you so much for the wonderful feedback, Rachel! I’m really happy to hear the Core 2 exceeded your expectations, especially with the vibration strength and tuner accuracy, and that the design resonated with you as well. Hearing that our support stood out and that you’re recommending us to other parents truly means a lot to me and the team. We’d be delighted to welcome you back anytime. Best, Florian Simmendinger Founder and CEO of Soundbrenner
At first I had a big problem to my…
At first I had a big problem to my opinion but this guy David from the support team respond quick and helped me allot he made sure my order was in good hands and I appreciate it all BIG UP DAVID MY HOMIE LOVE W SUPPORT TEAM ❤️
Thank you so much for sharing this, Barry! I’m really glad David was able to step in quickly, take care of the situation, and earn your trust. I’ll be sure to pass along your kind words to him and the rest of the support team, it means a lot to all of us. Best, Florian Simmendinger Founder and CEO of Soundbrenner
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About soundbrenner.com
Discover the innovative world of Soundbrenner designed for musicians. Download our app The Metronome, or shop Wave in-ear monitors, Pulse, Core 2, Pulse, Minuendo earplugs and more.
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soundbrenner.com uses 22 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, cdnjs, and more.
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soundbrenner.com receives approximately 368.0K monthly visitors. The website has a bounce rate of 49% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:04 on the site.
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