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southerlandsleep.com
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southerlandsleep.com

9 technologies
VerifiedVisit2.8K/mo$55M2009 Tech25 Leads
Deep Dive

The Sleeping Giant: Southerland's Quiet Market Domination

How a legacy manufacturer captures $55M in revenue with minimal digital footprint

In a market flooded with DTC mattress startups burning cash on Instagram ads, Southerland operates like a ghost in the machine. With 2,819 monthly visitors and a global rank of #5.3M, their $55.2M revenue defies every modern growth playbook.

$55.2M
Annual Revenue
2,819
Monthly Visits
48%
Direct Traffic
200
Employees

"They're not playing the digital growth game—they're playing a different game entirely."

The B2B2C Power Play

Southerland isn't chasing consumers—they're serving retailers. With regional VPs like Greg Wanninger and Jennifer Hillman, their sales structure mirrors a B2B industrial company, not a consumer brand. This explains the 48% direct traffic: it's not brand loyalty, it's partner logins and order management.

The SEO Paradox

Their top keyword isn't 'mattress'—it's 'southerland — manufacturing / skilled-position (antioch plant)' with 130 monthly searches. This reveals their true audience: job seekers and industrial partners, not sleep-deprived consumers. They rank for 'mattress reviews' but convert through wholesale relationships.

The tech stack tells a story of minimalism: jQuery, Bootstrap, Google Analytics, Cloudflare, and PHP. No headless CMS, no React, no fancy optimization. This isn't a tech company pretending to sell mattresses—it's a manufacturer with a website as a utility.

  • Revenue per visitor: ~$19,500 (if all traffic converts to sales)
  • Top 5 leadership all have 'VP Sales' in their titles
  • Zero presence on Trustpilot or review sites
  • Primary traffic source: Direct (48%) not Organic (28%)
No DTC brand storytelling
Deep B2B relationships driving predictable revenue
No influencer partnerships
Regional sales structure covering key markets
No review generation strategy
Manufacturing capability over marketing spend
No mobile-first design optimization
Legacy partnerships with retailers

The Anti-Startup Playbook

In a world obsessed with digital growth, Southerland proves that boring, relationship-driven B2B sales can build a $55M empire without anyone knowing you exist.

What tech stack does Southerlandsleep use?

19 detected
Programming Languages1
CDN1
Cloud & Hosting1
Advertising1
Analytics & Marketing1
CSS Frameworks1
JavaScript Libraries1
Tracking & Analytics10
F
Facebook Pixel
G
Google Analytics
G
Google APIs
C
Cloudflare
G
Google Tag Manager
F
Facebook Pixel
G
Google Static
G
Google DoubleClick
G
Google Analytics
F
Facebook

How much traffic does Southerlandsleep get?

Traffic & Engagement

2.8K
Monthly Visits
2.2
Pages/Visit
1:58
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-40%
4.7K
Oct 2025
Oct
4.3K
Nov 2025
Nov
2.8K
Dec 2025
Dec

Traffic Sources

Search
28%
Direct
48%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Southerlandsleep's audience located?

🌍100.0%

What keywords does Southerlandsleep rank for?

5 keywords
1southerland — manufacturing / skilled-position (antioch plant)130 vol
2southerland900 vol$5.46
3southerland mattress reviews220 vol$2.56
4southerland sleep60 vol$16.34
5bed mattress7.4K vol$1.29

How is Southerlandsleep's SEO?

Meta Tags

title84 chars

Quality Mattresses & Adjustable Beds | Southerland Sleep | Signature | Signature Gel

description124 chars

Southerland mattresses and adjustable beds offer the highest quality sleep that fits your individual sleep needs and budget.

H1 Tags

h1America Sleeps
h1Quality sleep at the best value
h1How to Pickthe Right Mattress

Who works at Southerlandsleep?

Loading leads...

What do customers think of Southerlandsleep?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Southerlandsleep

What is Southerlandsleep's Revenue?
Southerlandsleep generates approximately $55M in annual revenue. With 200 employees, that's $276,100 per employee.
What does Southerlandsleep do?
Southerland mattresses and adjustable beds offer the highest quality sleep that fits your individual sleep needs and budget.
How fast is Southerlandsleep growing?
Southerlandsleep employee count has changed by 0% year over year.
What technologies does Southerlandsleep use?
Southerlandsleep uses 9 technologies across their website including Video, Fonts, Programming Languages. Key technologies include YouTube Embed, Google Fonts, PHP.
Who are Southerlandsleep's competitors?
Southerlandsleep's main competitors include Vanguard Soap, TENNSCO CORP., Artisent Floors, RNK Distributing, Merry Maids Franchise. These companies operate in similar markets and compete for the same customer base.

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How to contact Southerlandsleep?

Contact Information

What are Southerlandsleep's key pages?

Export southerlandsleep.com Data

Download the complete tech stack, analytics, leads, and company data for southerlandsleep.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About southerlandsleep.com

Southerland mattresses and adjustable beds offer the highest quality sleep that fits your individual sleep needs and budget.

Company Overview

southerlandsleep.com
Website
home_and_garden
Industry
#5,329,476
Global Rank
2.8K
Monthly Visitors
9
Technologies
25+
Employees

southerlandsleep.com Key Pages

Contact southerlandsleep.com

Phone Numbers

Technology Stack

southerlandsleep.com uses 9 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.

Video

YouTube Embed

Fonts

Google Fonts

Programming Languages

PHP

CDN

cdnjs

Cloud & Hosting

Cloudflare

Advertising

Facebook Pixel

Traffic & Audience

2.8K
Monthly Visits
36%
Bounce Rate
2.2
Pages/Visit
1:58
Avg. Duration

southerlandsleep.com receives approximately 2.8K monthly visitors and ranks #5,329,476 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:58 on the site.

The majority of southerlandsleep.com's traffic comes from .

Frequently Asked Questions

What is southerlandsleep.com?
Southerland mattresses and adjustable beds offer the highest quality sleep that fits your individual sleep needs and budget.
What technologies does southerlandsleep.com use?
southerlandsleep.com uses 9 technologies including YouTube Embed, Google Fonts, and 3 more. View the full tech stack analysis above.
How do I contact southerlandsleep.com?
You can contact southerlandsleep.com through their contact page.
Is southerlandsleep.com hiring?
Check southerlandsleep.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is southerlandsleep.com?
southerlandsleep.com receives approximately 2.8K monthly visitors and ranks #5,329,476 globally. Traffic is declining by 34.3% month-over-month.

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This page provides publicly available information about southerlandsleep.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit southerlandsleep.com directly at https://southerlandsleep.com.