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Spade: The Merchant Intelligence Engine for Fintechs
How a 29-person team is quietly powering the transaction layer for the financial ecosystem
In the noisy world of fintech infrastructure, Spade is building the invisible backbone that makes transactions actually intelligible. While consumers swipe cards without a second thought, Spade is the API that turns cryptic merchant codes into rich, actionable data—powering everything from fraud detection to rewards programs.
"Spade isn't selling data—they're selling the context that makes financial data valuable."
The Developer-First Fintech
With 56% of traffic coming directly to spade.com, their audience isn't browsing—they're returning. This signals a developer-centric product where engineers bookmark the docs, not the homepage. The 28% organic search traffic suggests they're capturing intent for specific problems: 'spade fintech' (290 monthly searches) and 'spade ai' (350 monthly searches). This isn't a mass-market play; it's a precision tool for technical teams building financial products.
The Revenue Efficiency Play
At $4.8M revenue with just 29 employees, Spade achieves ~$165K revenue per employee—exceptional efficiency for a Series A-stage company. Their $16.6M in funding (led by undisclosed investors) suggests disciplined burn. They're not chasing growth at all costs; they're building a moat through data quality and API reliability. The 29-person team is lean enough to move fast but substantial enough to handle enterprise-scale requirements.
The real insight isn't in the revenue numbers—it's in the product focus. Spade solves a specific pain point: transaction enrichment. When you buy coffee at 'Starbucks #12345', banks see a generic code. Spade sees 'Starbucks Coffee Company' at a specific location, with logo, category, and location data. This seemingly small difference powers everything from personalized spending analytics to fraud detection and rewards optimization.
- Merchant logos and location data via REST API
- Real-time intelligence for the card ecosystem
- Targeting fintechs, banks, and payment processors
- Bootstrap and PWA tech stack suggests modern, lightweight infrastructure
The Silent Enabler of Fintech's Next Wave
Spade is betting that clean merchant data becomes the foundation for the next generation of financial products. With 29 employees and $4.8M in revenue, they're proving that focused infrastructure can be both profitable and essential.
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Meta Tags
Spade | Transaction enrichment API
Transaction Enrichment REST API. Get logos and location data quickly and easily!
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About spade.com
Transaction Enrichment REST API. Get logos and location data quickly and easily!
Company Overview
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Technology Stack
spade.com uses 6 technologies across their website including Google Fonts, HSTS, Netlify, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Netlify
Analytics & Marketing
Google Analytics
Web Standards
PWA
CSS Frameworks
Bootstrap
Traffic & Audience
spade.com receives approximately 5.5K monthly visitors and ranks #3,714,279 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:26 on the site.
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