This is the metric that matters. SparkPlug generates 69% of its traffic directly, with only 25% coming from organic search. For a B2B SaaS company, this is incredibly rare. It means their customers aren't researching alternatives—they're typing sparkplug.app into their browser because they were told to by a manager or colleague. This is bottom-up, viral growth at its purest. The 211K monthly visits aren't driven by SEO content farms; they're driven by word-of-mouth in break rooms and Slack channels.

SparkPlug targets the most overlooked user base in retail: the store associate. Traditional retail tech flows top-down from HQ to managers. SparkPlug flows sideways, from associate to associate. Their platform creates a competitive layer where salespeople chase badges and leaderboards. The result? A 50-person team generating $6.1M in revenue—$122K per employee—by serving the exact user that enterprise software ignores.