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spenga.com
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spenga.com

17 technologies
VerifiedGrowingVisit30.4K/mo$142M42017 Tech21 Leads
Deep Dive

Spenga: The Fitness Franchise That Isn't

A $141M revenue machine operating in the food_and_drink industry.

Spenga.com presents a fascinating paradox: a fitness franchise generating $141.8M in revenue while officially categorized under 'food_and_drink.' This isn't a glitch; it's a strategic rebranding of the wellness economy where sweat meets nutrition.

$141.8M
Annual Revenue
420
Employees
30.5K
Monthly Visits
55%
Organic Search

"Spenga isn't selling gym memberships; they're selling a 'Fitness Smoothie'—Spin, Strength, and Yoga blended into one 60-minute session."

The 'Food & Drink' Pivot

The classification as 'food_and_drink' is the most telling data point here. It signals a massive shift in the fitness industry: pure workout studios are dying, but hybrid wellness centers are thriving. Spenga isn't just competing with SoulCycle anymore; they're competing with Sweetgreen and Starbucks for the 'healthy lifestyle' wallet share. Their revenue suggests this hybrid model is working.

The Franchise Flywheel

With 420 employees and a decentralized franchise model (evident from location-specific keywords like 'spenga brookfield' and 'spenga chattanooga'), Spenga operates as a local-first brand with national scale. The traffic data reveals a highly localized intent—users aren't browsing the homepage; they're hunting for their specific studio. This is a classic franchise SEO strategy.

The tech stack reveals a modern, scalable approach. Built on Tailwind CSS and Bootstrap for rapid UI development, and leveraging PWA (Progressive Web App) technology, Spenga prioritizes mobile experience. They aren't over-engineering their stack; they're using proven tools to drive conversion. The heavy use of Cloudflare ensures their local booking pages load fast, which is critical for the 35% direct traffic returning to book classes.

  • The 'Spin, Strength, Yoga' triad creates a sticky habit loop—varying workouts prevent boredom and injury.
  • High local intent keywords (e.g., 'spenga south end') dominate search volume, proving their physical locations drive digital traffic.
  • Minimalist tech stack (jQuery, Swiper) suggests a focus on function over flash, prioritizing booking speed over visual complexity.
Doesn't rely on viral social media (only 3 social profiles detected).
Dominates hyper-local search with location-specific pages.
Doesn't chase generic fitness keywords like 'gym near me'.
Owns the 'hybrid workout' category with a proprietary blend.
Doesn't hide behind a complex tech stack.
Uses a low-maintenance tech stack that scales horizontally across franchises.

The Future is Hybrid

Spenga proves that in the post-pandemic fitness economy, the winner isn't the hardest workout—it's the most convenient ecosystem.

What tech stack does Spenga use?

32 detected
Accessibility1
CDN1
Cloud & Hosting1
Performance1
Web Standards2
JavaScript Libraries2
Tracking & Analytics15
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
C
Cloudflare
F
Facebook Pixel
G
Google Static
G
Google Analytics
G
Google DoubleClick
F
Facebook
G
Google Ads
T
Tracking Pixel

How much traffic does Spenga get?

Traffic & Engagement

30.4K
Monthly Visits
1.7
Pages/Visit
0:56
Avg. Duration
61%
Bounce Rate
Monthly Traffic Trend+31%
23.3K
Oct 2025
Oct
26.8K
Nov 2025
Nov
30.4K
Dec 2025
Dec

Traffic Sources

Search
55%
Direct
35%
Social
2%
Referrals
6%
Email
0%
Paid
2%

Where is Spenga's audience located?

🌍95.0%
🌍4.3%
🌍0.7%

What keywords does Spenga rank for?

5 keywords
1spenga1.9K vol$1.67
2spenga brookfield300 vol
3spenga chattanooga240 vol
4spenga south end200 vol
5fitness classes fort worth210 vol

How is Spenga's SEO?

Meta Tags

title47 chars

SPENGA | Full Body Workout - Spin Strength Yoga

og:description

SPENGA is a one-of-a-kind fitness studio providing a full body workout that combines spin, strength training, and yoga to create a group training class unlike any other. Join Now!

languageEN

H1 Tags

h1SPENGA combines the three pillars of fitness to create the Best.Workout.Ever.

Schema Types

OrganizationWebSite

Who works at Spenga?

Loading leads...

What do customers think of Spenga?

Spenga

Spenga

3.2
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (1)

Filter by rating:
Kristin H
2/15/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/27/2024
Bullying and questionable legal practices

It’s concerning how my review, as well as my husband’s, has been suppressed, despite my status as a Local Guide and ensuring my original post complied with Google’s policies. It seems this business is actively manipulating Google’s reporting system to hide negative feedback. Based on the owner’s business practices, I doubt this location will survive the year. Worse, the damage to the brand’s reputation may extend beyond just this franchise. A clear conflict of interest exists, as the owner, her husband, and her children have all left glowing reviews for their own business. I reported these, yet they remain—meanwhile, legitimate customer experiences are removed. Apparently, it’s acceptable to post a biased review in favor of a business you own, but not to share a genuine negative experience. Additionally, this company employs questionable legal tactics. They send intimidating letters with no real legal standing—poorly written, missing legal disclaimers, and improperly served. In their attempt to accuse me of defamation, they resorted to personal insults, labeling me “childish” and “morally repugnant”—which is ironic, given that such statements could be considered defamatory themselves. The lawyer also made the mistake of revealing that this business operates under both an LLC and an INC, which has significant legal implications. If my review continues to be suppressed, I will ensure my experience is shared through other means that cannot be silenced. I have extensive information on the unethical behavior surrounding this business, including cyberstalking and other concerning activities. On another note, this company once attempted to trademark the widely used hamburger menu icon—an absurd waste of resources. Their website also features an inappropriate accessibility button, depicting a person on a spin bike rather than the internationally recognized symbol for accessibility. This undermines an otherwise well-developed accessibility menu, making it harder for users to find. This location struggles to fill classes while other gyms in the area thrive, including franchises under the same brand. The owner has already lost two other locations, and her track record speaks for itself. Instead of addressing customer concerns, the owner blames others for the business’s failings. Given everything I’ve witnessed, I can’t understand how the corporate office or the incorporation behind this brand continues to support such mismanagement.

Frequently Asked Questions about Spenga

What is Spenga's Revenue?
Spenga generates approximately $142M in annual revenue. With 420 employees, that's $337,500 per employee.
How fast is Spenga growing?
Spenga employee count has changed by -5% year over year.
What technologies does Spenga use?
Spenga uses 17 technologies across their website including Accessibility, Fonts, CDN. Key technologies include UserWay, Font Awesome, Google Fonts, cdnjs.
Who are Spenga's competitors?
Spenga's main competitors include Vital Proteins, Life Fitness, Performance Health Systems, Bard Optical, Body Gears Physical Therapy. These companies operate in similar markets and compete for the same customer base.
What do customers think of Spenga?
Spenga has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Spenga?

What are Spenga's key pages?

Export spenga.com Data

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Raw JSON Data

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About spenga.com

Company Overview

spenga.com
Website
food_and_drink
Industry
#1,044,419
Global Rank
30.4K
Monthly Visitors
17
Technologies
21+
Employees

Contact spenga.com

Technology Stack

spenga.com uses 17 technologies across their website including UserWay, Font Awesome, Google Fonts, cdnjs, and more.

Accessibility

UserWay

Fonts

Font Awesome, Google Fonts

CDN

cdnjs

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

30.4K
Monthly Visits
61%
Bounce Rate
1.7
Pages/Visit
0:56
Avg. Duration

spenga.com receives approximately 30.4K monthly visitors and ranks #1,044,419 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:56 on the site.

The majority of spenga.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is spenga.com?
spenga.com is a website that you can visit at https://spenga.com. Use TechList.ai to discover the technologies, analytics, and company information about spenga.com.
What technologies does spenga.com use?
spenga.com uses 17 technologies including UserWay, Font Awesome, Google Fonts, and 11 more. View the full tech stack analysis above.
How do I contact spenga.com?
You can contact spenga.com through their contact page.
What are spenga.com's social media accounts?
spenga.com is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is spenga.com hiring?
Check spenga.com's careers page for current job openings and opportunities. The company has 21+ known employees.
How popular is spenga.com?
spenga.com receives approximately 30.4K monthly visitors and ranks #1,044,419 globally. Traffic is growing by 13.6% month-over-month.

Related Searches

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This page provides publicly available information about spenga.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit spenga.com directly at https://spenga.com.