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Spesana: The Silent Healthcare Interoperability Play
A 17-person team tackling a $2.6B problem with zero web traffic
In a market dominated by EHR giants, Spesana is building the invisible connective tissue for healthcare data. With just 17 employees and $2.6M in revenue, they're betting that the future of healthcare isn't about replacing systems—it's about overlaying intelligence onto existing chaos.
"They're not selling software—they're selling workflow survival in an EHR-dominated world."
The Interoperability Gap
Healthcare generates 30% of the world's data, yet remains notoriously fragmented. Spesana's 'interoperability overlay' strategy is surgical: instead of ripping and replacing legacy systems (a $100B+ failed industry attempt), they integrate directly at the point of care. Their LinkedIn tagline reads 'Healthcare Data, Workflows'—a deliberately bland promise that masks a radical premise: the EHR is the interface, not the destination.
The Zero-Traffic Paradox
Here's the anomaly: a healthcare tech company with literally zero organic web traffic. This isn't a measurement error—it's a strategy. Spesana operates in the B2B2C shadow economy where sales happen through clinical networks, not SEO. Their single tracked keyword 'velatura healthcare' (200 monthly searches) suggests either a stealth rebrand or a deliberate avoidance of digital breadcrumbs. For founders: this is a masterclass in flying under the radar while building enterprise value.
The leadership team reads like a healthcare insider's Rolodex: Carla Balch (CEO, Founder) brings the clinical perspective, Glenn Koepnick (CTO) handles the technical integration complexity, and Linda Andrews (VP Clinical Education) bridges the critical gap between tech and bedside adoption. This isn't a SaaS startup—it's a clinical workflow company that happens to use software.
- Tech stack reveals pragmatism: jQuery, Bootstrap, and Cloudflare—not bleeding edge, but battle-tested for healthcare's security constraints
- Careers page exists but no open positions—classic bootstrapped or early-stage signaling
- 17 employees suggests Series A or bridge round territory, not seed stage
The Stealth Healthcare Playbook
Spesana proves that in healthcare, quiet execution beats loud marketing every time.
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Spesana | Healthcare Data, Workflows
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spesana.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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spesana.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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