sphero.com
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Sphero: Where Robotics Meet Education
The $27M EdTech giant transforming STEM through playful coding robots and AI literacy.
Sphero isn't just building robots; they're engineering the future of education. By merging play with pedagogy, they've turned coding from a dry classroom subject into a hands-on adventure.
"Sphero has successfully commoditized the 'play-to-learn' model, turning physical robots into scalable curriculum assets."
The Education Ecosystem Play
Sphero doesn't sell to kids—they sell to school districts. With a PK-12 focus, they've embedded themselves into the institutional procurement cycle, securing budget lines for STEM, CTE, and CS education. Their 184K monthly visits show strong brand recognition, but the real moat is their integration into standardized curricula.
The Growth Trajectory
With $148.5M in funding and 45% organic traffic, Sphero has achieved product-market fit. However, the declining Trustpilot score (2/5) suggests friction in the B2C segment. Their strength lies in B2B sales where institutional purchasing decisions drive predictable revenue. The 47% direct traffic indicates strong brand loyalty and repeat purchases.
The tech stack reveals a modern, scalable platform: Vite for performance, PWA capabilities for offline learning, and Tailwind CSS for rapid UI iteration. However, their reliance on jQuery suggests legacy code persists—likely a trade-off between innovation and maintaining compatibility with older school systems.
- Dominates PK-12 robotics with recognizable products like Sphero BOLT and indi
- Strong institutional sales motion with CTE and STEM curriculum alignment
- AI Literacy positioning shows forward-thinking product strategy
- High direct traffic (47%) indicates strong brand equity
The Verdict: Institutional EdTech with Consumer Halo
Sphero's $27M revenue proves that selling 'fun' to schools is a viable business model—but scaling consumer adoption remains their biggest challenge.
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Sphero Coding Robots & Kits | PK-12 STEM Education, AI Literacy & CTE
Sphero builds future-forward skills & AI Literacy through fun, hands-on coding robots, STEM kits, CTE & computer science lessons. Get started today!
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Reviews (8)
Prompt receipt of package
Prompt receipt of package. Two years later my daughter shorted her charger. Emailed to request to purchase a new base. They searched down my receipt because I didn't have it, but knew the general time frame of purchase, and sent a new base, free of charge. Great company!
Do not buy from this company
A company that makes products just to rob the hard working people of their money. Charge inflated prices with app dependent toys then make them obsolete, very clever company. Avoid if you value your hard working cash.
Sphero killed my BB8
I understand the company changing focus but to basically disable your legacy products is unacceptable. I have the BB8 and was trying to connect with legacy app still on my iPhone and it would not remain connected but at least it connected. However Sphero prompted me to use their latest edu app and it forced a firmware update to the BB8 which now makes it impossible to find or sync to the legacy app and it also fails to connect to the updated app so Sphero basically did what Star Wars didn't do....they killed my BB8.
Sphero Star Wars BB8 now is just junk…
I bought a Sphero Star Wars BB8 when it came out, but my son was too young to play with it. A few days ago we recovered it and the app no longer exists for iPad, and there is no way to connect it to the Sphero Edu app, what a disappointment... obsolete due to commercial agreements or royalties? never again Sphero, good luck
Purchased Sphero product Lightning…
Purchased Sphero product Lightning McQueen robot and Sphero stopped supporting this product. Basically it's a paperweight. It would have been easy enough to have Sphero disable the server check on the app if they were going to stop supporting it. Even if you download the app and connect to the car, it will look for an update and then tell you to go into settings to connect to the Internet. This isn't possible as the server is down. Very expensive toy and no customer service. A lot of complaints on reddit about this company, the expensive toys, and no support. Do not buy anything from this company as they will support it for a limited time and then make it obsolete.
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About sphero.com
Sphero builds future-forward skills & AI Literacy through fun, hands-on coding robots, STEM kits, CTE & computer science lessons. Get started today!
Company Overview
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Technology Stack
sphero.com uses 28 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
CDN
cdnjs, unpkg
Cloud & Hosting
Cloudflare
Traffic & Audience
sphero.com receives approximately 184.4K monthly visitors and ranks #205,979 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:38 on the site.
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