spiceology.com
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Spiceology: The B2B Spices Giant Hiding in Plain Sight
How a $16M revenue company dominates the spice game by selling to chefs, not home cooks
Spiceology isn't your typical spice rack brand. With $16.2M in revenue and a 69-person team, they've built a B2B powerhouse that quietly supplies 300+ fresh ingredients to professional kitchens while maintaining a consumer-facing front. This is a masterclass in dual-channel strategy.
"They're not selling spices—they're selling culinary consistency at scale."
The Hidden Growth Engine
While the consumer site drives 105K monthly visits, the real business is B2B. Their LinkedIn shows enterprise clients and wholesale partnerships. The website's 47% direct traffic suggests repeat professional buyers, not one-time home cooks. This is a supply chain play disguised as an e-commerce brand.
The Chef-First Strategy
CEO Darby McLean built Spiceology for professionals first. The product line includes chef-grade blends, bulk options, and consistent quality that restaurants demand. Their social media (@spiceology) isn't just recipe videos—it's a content engine that positions them as the expert's choice, creating a halo effect for B2C sales.
The tech stack reveals sophistication: Vite for performance, Tailwind for rapid iteration, and multiple CSS frameworks suggesting they've evolved through different development phases. With 31 detected technologies, this is a modern, well-funded operation—not a bootstrap hobby.
- Dual-channel B2B/B2C model with 47% direct traffic (enterprise buyers)
- Professional-grade positioning with 300+ SKUs for culinary consistency
- Content marketing engine driving 43% organic search traffic
- Strategic use of influencer partnerships (TikTok, YouTube, Instagram)
The Unsexy Winner
Spiceology proves that boring B2B supply businesses with strong brand narratives outperform pure-play DTC. Their $10.3M funding went to infrastructure, not ads—creating a defensible position that home cooks can't replicate and restaurants can't ignore.
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Open Graph Image
http://spiceology.com/cdn/shop/files/LOGO-black-solid_4.png?v=1745950947
Meta Tags
Shop Fresh Spices and Seasonings | Recipe Ideas | Spiceology
Join us on our mission to eliminate dull flavors from the kitchen. Experiment with flavor using our 300+ fresh ingredients and bold spices.
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Reviews (20)
The spices are exactly as described!
The spices are exactly as described!! Truely above and beyond my expectations.
Will buy from again.
Your website is wonderfully laid out and easy to navigate. I was able make my selection in 15 minutes, although I did spend extra time looking through all your products. Your communication was great. I knew at all times what the status where purchase was. My shipment arrived quickly.
y spices are excellent and it didn't…
My spices are excellent and it didn't take long to receive my package.
Salt-free variety pack
Good variety of salt-free spices. Each container has suggestions of which foods to use with the spices. The variety pack was shipped in a timely manner and packaged properly for shipment. The containers are glass as expected and cute enough for countertop display . I will be a returning customer.
Spices are awesome well worth the money…
Spices are awesome well worth the money will be ordering agen
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About spiceology.com
Join us on our mission to eliminate dull flavors from the kitchen. Experiment with flavor using our 300+ fresh ingredients and bold spices.
Company Overview
spiceology.com Social Media
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Technology Stack
spiceology.com uses 31 technologies across their website including AccessiBe, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
spiceology.com receives approximately 105.7K monthly visitors and ranks #300,110 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:34 on the site.
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This page provides publicly available information about spiceology.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit spiceology.com directly at https://spiceology.com.