spiraledge.com
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The Quiet Giant of Swim & Wellness
How Spiraledge turned niche sports into a $93M lifestyle empire
While everyone chases the next SaaS unicorn, Spiraledge quietly built a $93M revenue engine in the unglamorous world of swim gear and wellness. They own the entire stack—from competitive swimming to private label yoga—yet most investors have never heard of them.
"Spiraledge isn't just selling products—they're engineering a vertical monopoly in lifestyle sports, one private label at a time."
The House of Brands Strategy
Their secret weapon isn't technology—it's vertical integration. With brands like Sporti, iSwim, Everyday Yoga, and Clubswim, they control margins from factory to checkout. The 328 employees aren't just filling orders; they're managing a portfolio that lets them own the entire customer journey, from blog content to branded swimwear.
The Traffic Paradox
Here's the counterintuitive part: despite 3.8K monthly visits, they command a 55% direct traffic share. That's not accidental—it's brand equity. When you search 'spiraledge' 2,320 times a month, you're not browsing. You're buying. This is the signature of a business that's solved retention, not just acquisition.
- Private label dominance: Sporti, iSwim, Everyday Yoga, Clubswim
- Content commerce loop: SwimOutlet blog drives qualified traffic
- Executive team focused on operational excellence over hype
- Strategic partnerships with Olympic athletes like Simone Manuel
The tech stack reveals their priorities: jQuery, Bootstrap, and Tailwind CSS aren't bleeding edge, but they're stable and cost-effective. Google Analytics and Cloudflare show they care about data and performance. This isn't a company burning cash on trendy tech—they're focused on operational efficiency and margin optimization.
The Unsexy Winner in Lifestyle E-Commerce
While DTC brands chase vanity metrics, Spiraledge builds a durable, profitable machine in the one vertical where brand loyalty matters: competitive swimming and wellness. They're not looking for exit—they're building an empire.
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Welcome to Spiraledge - A Healthy Living Company!
Helping you achieve a healthier life is our mission. Health & Wellness is our passion.
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About spiraledge.com
Helping you achieve a healthier life is our mission. Health & Wellness is our passion.
Company Overview
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Technology Stack
spiraledge.com uses 12 technologies across their website including Google Maps, Google Fonts, HSTS, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Analytics
Traffic & Audience
spiraledge.com receives approximately 3.9K monthly visitors and ranks #4,495,793 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:08 on the site.
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