In a city where brokerages traditionally take a 50% cut, SPiRALNY asks a radical question: what if you kept 100% of your commission? This isn't just a pricing model—it's a complete philosophical shift in how New York's real estate agents operate, trading desk fees for pure performance.

"They're not just competing on commission rates—they're betting that better technology and leads will beat traditional brokerage economics."

The traffic patterns reveal an interesting story: 55% direct traffic suggests strong brand recognition among New York real estate professionals. The organic search is dominated by hyper-local queries like 'need a buyers agent in manhattan' and specific addresses like '130 bay ridge parkway'—showing they're capturing both agent recruitment and property-specific searches.

• The 100% commission model creates a powerful agent acquisition flywheel
• Strong direct traffic (55%) indicates brand loyalty and repeat visits
• Hyper-local SEO strategy targets specific NYC neighborhoods and addresses
• Technology stack includes modern tools like Cloudflare, reCAPTCHA, and lazy loading
• 91 agents generating $13.7M in revenue = ~$150k revenue per agent annually