In an industry dominated by behemoths like Google and The Trade Desk, Splicky is quietly executing a classic 'lean operator' play. With just 10 employees and $1.5M in revenue, this German platform isn't trying to be everything to everyone—it's targeting the specific inefficiencies of multichannel programmatic advertising.

"Splicky isn't selling software; they're selling the elimination of media buying complexity."

• **Tech Stack Modernity:** They use jQuery and Bootstrap, which are reliable but slightly dated. However, the presence of Tailwind CSS and WordPress suggests a hybrid approach—likely a WordPress marketing site with a custom application dashboard.
• **The 'Spotify' Connection:** A top keyword is 'spotify über splicky' (Spotify via Splicky). This implies they have direct inventory access or a specialized integration with Spotify's ad network, a lucrative niche.
• **Lean Team Structure:** With Tino Schernickau (CTO) and Florian Walz (Country Director Switzerland) leading, the company prioritizes technical leadership and regional expansion over massive hiring.

The lack of Trustpilot reviews and structured data suggests Splicky is in a 'quiet growth' phase. They aren't aggressively courting public consumer reviews, which is typical for B2B programmatic platforms where relationships and direct sales matter more than public ratings. Their contact emails appearing as image filenames ([email protected]) hints at a possible legacy issue or a rushed site update, but it doesn't detract from their core offering.