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The Stealth Design Giant Hiding in Plain Sight
Why SPMD's $15M revenue and 70-person team flies under the radar
In the heart of Los Angeles, a design studio commands $15.3M in annual revenue with 70 employees, yet remains virtually invisible to the broader market. This isn't a failure of marketing—it's a deliberate strategy that reveals a fundamental truth about B2B services.
"When 42% of your traffic is direct and your monthly visits are barely cracking 1,300, you're not building a brand—you're building a referral machine."
The Enterprise Referral Engine
SPMD's traffic profile tells a story of elite, word-of-mouth growth. With only 1,322 monthly visits but 42% coming directly, they're not fighting for SEO keywords—they're being explicitly sought out. This is the signature of a studio that wins through reputation, not visibility. Their top keyword 'spmd' (2,580 monthly searches) suggests clients are already searching for them by name, not discovering them through generic design terms.
The Portfolio of Titans
Their keyword data reveals client relationships with Google (Spruce Goose, Gradient), GoPro, and other tech giants. This isn't a studio designing for startups—it's a partner to established tech brands. The 'Google Spruce Goose' and 'Google Gradient' keywords suggest they've worked on Google's internal projects, likely office wayfinding or brand experiences. This is high-stakes, high-budget work that requires enterprise-level relationships.
The tech stack reveals a pragmatic, modern approach: Tailwind CSS, Bootstrap, jQuery, and Swiper. They're not chasing bleeding-edge frameworks—they're using battle-tested tools that deliver results efficiently. This is a studio focused on execution, not tech novelty. Their presence on LinkedIn and Instagram (but no Twitter) shows they maintain professional visibility without the noise of social media engagement.
- CEO Sean Madden leads a team of creative directors and design specialists
- Services span art curation to wayfinding—rare breadth for a boutique studio
- Global collaborative model suggests distributed teams or international partnerships
- Careers page indicates they're hiring despite already having 70 employees
The Invisible Giant Strategy
SPMD proves that in B2B services, depth of relationships trumps breadth of visibility. Their model isn't broken—it's deliberately invisible to outsiders.
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A Global Design Studio in Los Angeles | SPMD
SPM Design is a global collaborative design studio based in LA offering services from art curation to wayfinding design. Contact us to learn more.
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About spm-design.com
SPM Design is a global collaborative design studio based in LA offering services from art curation to wayfinding design. Contact us to learn more.
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spm-design.com uses 13 technologies across their website including Font Awesome, PHP, Squarespace, WordPress, and more.
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spm-design.com receives approximately 1.3K monthly visitors and ranks #11,385,277 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:29 on the site.
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