spoki.it
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Spoki: The WhatsApp-First API Disruptor
A $5.9M revenue startup turning WhatsApp into a business communication backbone
While the world obsesses over AI chatbots, Spoki quietly built a $5.9M revenue business by solving a simpler problem: making WhatsApp usable for enterprise. They're not reinventing the wheel—they're just making it spin on WhatsApp's rails.
"Spoki isn't competing with Twilio—they're making Twilio look outdated by owning the WhatsApp channel first."
The Silent Revenue Engine
With 44% organic traffic and 44% direct traffic, Spoki has achieved something rare: a balanced acquisition mix without relying on paid ads. Their 49.7K monthly visits suggest a strong product-led growth motion. The real story? They're ranking for 'spoki' (10K+ monthly searches) while competitors fight for 'bulk SMS service' (29K searches). They own their brand category.
The Team Behind the Machine
45 people generating $5.9M in revenue equals $131K revenue per employee—healthy for a SaaS company. The leadership team is Italian-heavy (Marco Rossi, Cosimo Franco, Mattia Pace), suggesting strong European market penetration. With roles like 'Customer Success Manager' and 'Marketing Strategist' on the roster, they're clearly investing in retention over pure acquisition.
Their tech stack reveals a modern approach: Next.js for performance, Tailwind CSS for speed, and PWA capabilities for mobile-first users. The presence of Goober (CSS-in-JS) alongside Bootstrap and Ant Design suggests a team that values flexibility over dogma. This isn't a legacy system—it's built for speed and iteration.
- WhatsApp-first API (not SMS-first like Twilio)
- 44% direct traffic = strong brand recognition
- 119 Trustpilot reviews at 3.7/5 = solid but room for improvement
- Strong European footprint (Italian leadership, EU privacy focus)
- PWA technology = mobile-native experience
The WhatsApp API Playbook Works
Spoki proves that owning one channel beats being mediocre at ten. With $5.7M in funding and a clear niche, they're not chasing Twilio's shadow—they're building WhatsApp's enterprise future.
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5 keywordsHow is Spoki's SEO?
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Spoki
Transform your business communication with Spoki.
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Reviews (6)
L'alleato per il marketing su WhatsApp
Spoki è un software pensato per i marketer. L'esperienza utente è semplice ed immediata, con un'interfaccia che rende la gestione delle campagne veloce ed efficace. Il supporto è rapido e competente, sempre pronto ad aiutarti e sono utilissime le integrazioni con CMS, CRM e i principali canali di digital marketing (google ads, meta). Un tool potente e affidabile per il conversational marketing su whatsapp.
Tool fenomenale che fa la differenza.
Tool fenomenale che fa la differenza.
Grazie mille per il suo feedback! Siamo entusiasti di sapere che Spoki stia facendo la differenza per lei. Continueremo a lavorare per offrire un servizio sempre al top!
Spoki è essenziale per una strategia di…
Spoki è essenziale per una strategia di marketing omnicanale! Complimenti a tutti voi.
Grazie mille per il tuo feedback! Siamo felici che Spoki sia essenziale per la tua strategia di marketing omnicanale. I tuoi complimenti sono molto apprezzati e ci motivano a fare sempre del nostro meglio.
Chiamate continue
Ho avuto la pessima idea di scaricare un whitepaper inserendo il mio numero di telefono. Da allora le chiamate di Marta, l'intelligenza artificiale, mi perseguitano da numeri sempre diversi ed è impossibile uscire dal loop. Direi che abbiamo ampiamente valicato la differenza tra marketing e spamming pesante.
Stole my money lied about what they…
Stole my money lied about what they would offer and now wont refund me, will be contacting my card company to get my money back Victor is one of the main people who lies to get your business then once you signed up they let you down STAY AWAY !
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About spoki.it
Transform your business communication with Spoki.
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Technology Stack
spoki.it uses 29 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Webflow, WordPress, and more.
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Webflow, WordPress
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Traffic & Audience
spoki.it receives approximately 49.7K monthly visitors and ranks #686,208 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:46 on the site.
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