spoontainable.com
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Spoontainable: The Edible Cutlery Bet
A tiny team with $400K revenue betting on rice stalks and edible spoons.
In a world drowning in plastic waste, Spoontainable isn't just selling cutlery—they're selling an edible alternative. With a mission to replace single-use plastics with utensils made from rice stalks, this 3-person operation is tackling a $400K revenue challenge in a saturated market.
"They're not just selling spoons—they're selling a conscience. The question is: will the market bite?"
The Micro-Team Reality
With just 3 employees generating $400K in revenue, Spoontainable is a lean operation. That's roughly $133K per employee—impressive for a niche sustainable product. But zero monthly traffic suggests they're relying entirely on direct sales, partnerships, or offline channels. Their Shopify presence is minimal, and their digital footprint is virtually nonexistent. This is a team executing in the physical world while the digital world ignores them.
The Traffic Paradox
Here's the glaring contradiction: a sustainable brand with zero organic search traffic. They're not ranking for 'edible spoons,' 'rice stalk cutlery,' or 'eco-friendly plates.' Their social profiles exist but generate no measurable engagement. This isn't a growth story—it's a survival story. They're making $400K while invisible to the internet, suggesting either a brilliant B2B strategy or a missed opportunity of massive proportions.
The tech stack tells its own story: Shopify for e-commerce, jQuery for basic functionality, and a PWA (Progressive Web App) that likely isn't being used. They're using Tailwind CSS and Bootstrap simultaneously—redundant for a simple site. This isn't a tech-first company; it's a product-first company struggling to translate physical innovation into digital traction.
- Rice stalk-based products (spoons, cups, plates, bowls)
- 100% subsidiary of Strooodles Limited
- Edible and compostable alternative to plastic
- Minimal digital presence despite physical product
- Zero measurable web traffic in tracked data
The Edible Spoon Dilemma
Spoontainable has the product and the mission, but lacks the digital strategy to scale. Their $400K revenue is impressive for a 3-person team, but zero traffic suggests they're invisible to the very consumers they need to reach. The question isn't whether edible cutlery works—it's whether Spoontainable can make their brand work in the digital age.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0270/8652/0400/files/FINAL_6.jpg?v=1707167056
Meta Tags
Sustainable cutlery and crockery alternative – Spoontainable
Spoontainable is a 100% subsidiary of Strooodles Limited. Our mission is to offer uncompromising solutions for everyday use. We want to inspire the world and show how easy it is to do good for our planet: rice stalks, edible spoons, cups, plates, bowls.
Sustainable cutlery and crockery alternative
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About spoontainable.com
Spoontainable is a 100% subsidiary of Strooodles Limited. Our mission is to offer uncompromising solutions for everyday use. We want to inspire the world and show how easy it is to do good for our planet: rice stalks, edible spoons, cups, plates, bowls.
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Technology Stack
spoontainable.com uses 20 technologies across their website including Font Awesome, hCaptcha, reCAPTCHA, cdnjs, unpkg, and more.
Fonts
Font Awesome
Security
hCaptcha, reCAPTCHA
CDN
cdnjs, unpkg
Cloud & Hosting
Cloudflare
Push Notifications
Pusher
Email Marketing
Mailchimp
Traffic & Audience
spoontainable.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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