In the world of government contracting, SPPG was a stable, if unremarkable, entity. Then, the website vanished. It's now a single redirect to 'Horizon Group.' This isn't just a rebrand; it's a strategic ghosting of a past identity to capture a future market.

"SPPG didn't just change its name; it deleted its digital footprint to start from zero."

The move to 'Horizon Group' signals a shift from a niche, acronym-heavy identity to a broader, more scalable brand. In the government sector, specificity often wins (e.g., 'SPPG' implies a specific service), but 'Horizon' suggests expansion into new verticals or a modernization play. With only 64 employees, they are a mid-sized player, likely competing for sub-contracts rather than prime contracts. The lack of funding data confirms this is a bootstrapped or organically grown entity, not a VC-backed rocket ship.

• Zero traffic suggests a purely offline sales model (RFQs, networking).
• The rebrand likely targets broader federal or state opportunities beyond their previous scope.
• A 64-person team at $3.5M revenue indicates ~$54k revenue per employee—typical for service-heavy government support roles.