9:41
sprott.com
Screenshot of sprott.com
sprott.com favicon

sprott.com

13 technologies
VerifiedGrowingVisit226.6K/mo$156M24613 Tech25 Leads
Deep Dive

Sprott: The Precious Metals Powerhouse

How a niche player dominates critical materials investing with $155M revenue

In a world of generic index funds, Sprott carved a billion-dollar niche betting on physical scarcity. They don't just trade metals—they own them, storing gold bars in vaults while you click 'buy' on their ETF.

$155.7M
Annual Revenue
226K
Monthly Visits
246
Employees
51%
Direct Traffic

"Sprott doesn't sell promises—they sell physical ounces. When you buy PSLV, you're buying silver that actually exists in a Royal Canadian Mint vault."

The Niche Investor Army

Sprott's traffic reveals a specialized audience. While 'sprott' gets 4,360 searches monthly, 'pslv' (their silver ETF ticker) commands 13,040 searches—nearly 3x more. This isn't retail day-traders; it's serious investors who know the ticker by heart. The 51% direct traffic is telling—these users aren't stumbling in from Google ads. They're coming back to check holdings, read insights, and execute trades. This is a loyal, educated base that understands the difference between paper contracts and real metal.

The Critical Materials Pivot

While most know Sprott for gold and silver, their real growth story is uranium. The 'Sprott Physical Uranium Trust' isn't just another fund—it's a market-moving force that has fundamentally altered the uranium supply equation by hoarding physical U3O8. With nuclear energy's renaissance, Sprott positioned itself as the gatekeeper to the most critical material for clean energy transition. This isn't passive investing; it's strategic resource accumulation that even governments now watch closely.

The tech stack reveals a modern, agile operation. They're using Vite for speed, Tailwind for design, and Highcharts for complex data visualization—essential for showing real-time metal prices and trust NAVs. Cloudflare protects their fortress of financial data, while Google Analytics and Tag Manager track every investor intent. This is a company that understands digital experience matters even for a business built on ancient metals.

  • Physical bullion trusts (PSLV, PHYS, U.UN) that actually hold the metal
  • Active management that goes beyond passive ETFs
  • Resource-focused lending—Sprott Capital Partners provides financing to miners
  • Global reach with 226K monthly visitors seeking hard assets
No generic tech ETFs
Direct physical metal ownership
No speculative crypto products
Institutional-grade lending solutions
No pure retail trading platform
Deep resource expertise since 1981
No flashy marketing gimmicks
Transparent trust structures

Sprott isn't betting on metal prices—they're building the infrastructure to own them.

With $155M in revenue and a 40-year legacy, they've proven that in a digital world, physical scarcity still wins.

What tech stack does Sprott use?

20 detected
Accessibility1
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Build Tools1
JavaScript Libraries2
Tracking & Analytics7
G
Google Tag Manager
J
jsDelivr
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google AdSense
G
Google Analytics

How much traffic does Sprott get?

Traffic & Engagement

226.6K
Monthly Visits
2.5
Pages/Visit
1:36
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend+3%
220.3K
Oct 2025
Oct
155.6K
Nov 2025
Nov
226.6K
Dec 2025
Dec

Traffic Sources

Search
41%
Direct
51%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Sprott's audience located?

🌍40.6%
🌍25.6%
🌍4.5%
🌍2.3%
🌍2.3%

What keywords does Sprott rank for?

5 keywords
1sprott4.4K vol$0.73
2sprott physical silver trust1.9K vol$1.15
3pslv13.0K vol$0.94
4sprott physical uranium trust1.4K vol$1.19
5cef stock1.9K vol$2.93

How is Sprott's SEO?

Meta Tags

title24 chars

Sprott Homepage | Sprott

description248 chars

Sprott is a global investment manager specializing in precious metals and critical materials investing. Sprott offers a range of investment solutions including physical bullion trusts, ETFs, active management and resource-focused lending solutions.

languageEN

H1 Tags

h1The 2026 Sprott Tournament of Champions

Who works at Sprott?

Loading leads...

What do customers think of Sprott?

Sprott

Sprott

0.0
0 reviews

Categories

Investment Company#undefinedInvestment Service#undefinedNon-Bank Financial Service#undefinedGold Dealer#undefinedAlternative Financial Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Sprott

What is Sprott's Revenue?
Sprott generates approximately $156M in annual revenue. With 246 employees, that's $632,967 per employee.
What does Sprott do?
Sprott is a global investment manager specializing in precious metals and critical materials investing. Sprott offers a range of investment solutions including physical bullion trusts, ETFs, active management and resource-focused lending solutions.
How fast is Sprott growing?
Sprott employee count has changed by 3% year over year.
What technologies does Sprott use?
Sprott uses 13 technologies across their website including Accessibility, Programming Languages, CDN. Key technologies include UserWay, PHP, cdnjs, jsDelivr.
Who are Sprott's competitors?
Sprott's main competitors include RBC Global Asset Management, Manulife Asset Management, Bridgeport Asset Management, Whitehorse Liquidity Partners, Sun Life Investment Management. These companies operate in similar markets and compete for the same customer base.
What do customers think of Sprott?
Sprott has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Sprott?

What are Sprott's key pages?

Export sprott.com Data

Download the complete tech stack, analytics, leads, and company data for sprott.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About sprott.com

Sprott is a global investment manager specializing in precious metals and critical materials investing. Sprott offers a range of investment solutions including physical bullion trusts, ETFs, active management and resource-focused lending solutions.

Company Overview

sprott.com
Website
finance
Industry
#189,807
Global Rank
226.6K
Monthly Visitors
13
Technologies
25+
Employees

Contact sprott.com

Technology Stack

sprott.com uses 13 technologies across their website including UserWay, PHP, cdnjs, jsDelivr, and more.

Accessibility

UserWay

Programming Languages

PHP

CDN

cdnjs, jsDelivr

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

226.6K
Monthly Visits
46%
Bounce Rate
2.5
Pages/Visit
1:36
Avg. Duration

sprott.com receives approximately 226.6K monthly visitors and ranks #189,807 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:36 on the site.

The majority of sprott.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is sprott.com?
Sprott is a global investment manager specializing in precious metals and critical materials investing. Sprott offers a range of investment solutions including physical bullion trusts, ETFs, active management and resource-focused lending solutions.
What technologies does sprott.com use?
sprott.com uses 13 technologies including UserWay, PHP, and 7 more. View the full tech stack analysis above.
How do I contact sprott.com?
You can contact sprott.com via email at [email protected] or through their contact page.
What are sprott.com's social media accounts?
sprott.com is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is sprott.com hiring?
Check sprott.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is sprott.com?
sprott.com receives approximately 226.6K monthly visitors and ranks #189,807 globally. Traffic is growing by 45.6% month-over-month.

Related Searches

sprott.com pricingsprott.com reviewssprott.com alternativessprott.com loginsprott.com careerswhat is sprott.comsprott.com tech stacksprott.com contactsprott.com vs competitorssprott.com featureshow to use sprott.comsprott.com integrations

This page provides publicly available information about sprott.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sprott.com directly at https://sprott.com.