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The AI Media Planner That Ditches Guesswork
How SQAD uses real-time data to transform ad strategy from art to science
In a world where media budgets are slashed but expectations soar, SQAD isn't just another planning platform—it's the algorithmic answer to the industry's most expensive problem: wasted ad spend. By betting everything on real-time data over intuition, they're forcing a reckoning in how campaigns are built.
"The most dangerous assumption in media planning is that yesterday's data will work tomorrow. SQAD bets on real-time or nothing."
The Zero-Traffic Paradox
With zero recorded monthly visits, SQAD defies traditional growth metrics. This isn't a failure—it's a strategic moat. They're not chasing traffic; they're chasing enterprise contracts. The 97-person team and $13.6M revenue suggest a B2B model that prioritizes deep client relationships over public visibility. For founders, this is a masterclass in building quietly before scaling loudly.
AI as the Great Equalizer
SQAD's platform doesn't just analyze—it predicts. By leveraging real-time spend data, they're moving media planning from a reactive art to a proactive science. This is the core differentiation: while competitors rely on historical benchmarks, SQAD's AI engine ingests live market signals to optimize campaigns in-flight. For product teams, this represents the shift from dashboards to decision engines.
The company's tech stack reveals a modern, scalable foundation. jQuery and Tailwind CSS provide the frontend agility, while Google Analytics and Lucky Orange offer the observational layer. But it's the LinkedIn Insight Tag that speaks volumes—this is a team obsessed with B2B conversion tracking, not vanity metrics. They're not building for the masses; they're building for the decision-makers.
- Real-time data ingestion replaces stale benchmarks
- AI-driven precision targets market efficiency over creative guesswork
- Enterprise-first model (97 employees, $13.6M revenue) prioritizes depth over breadth
- Social presence (@guideline.ai) signals a rebrand or strategic pivot in progress
The Quiet Giant of Media Planning
SQAD proves that in the age of AI, the most valuable companies aren't always the loudest—they're the most precise.
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Media Planning Platform – AI-Powered Ad Strategy | Guideline
Ditch the guesswork. Guideline’s AI planning platform uses real-time spend data to help you plan campaigns faster, smarter, and with market precision.
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About sqad.com
Ditch the guesswork. Guideline’s AI planning platform uses real-time spend data to help you plan campaigns faster, smarter, and with market precision.
Company Overview
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Technology Stack
sqad.com uses 17 technologies across their website including Webflow, cdnjs, unpkg, Amazon Web Services, AWS CloudFront, and more.
CMS
Webflow
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Lucky Orange, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
sqad.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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